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Sales Prospecting Coach

Coaches Account Executives and sales development teams on outbound prospecting, call execution, vertical messaging, and account sequencing. Requires 7–10 years of B2B SaaS sales, coaching, or enablement experience plus strong facilitation and sales technology skills.

About the job

Responsibilities

  • Audit and assess Account Executive discovery and cold outreach calls, including pitch delivery, objection handling, value framing, and closing techniques.
  • Conduct weekly one-on-one call reviews and group role-play workshops.
  • Develop vertical-specific prospecting playbooks covering terminology, pain points, and value propositions.
  • Coach reps on multi-stakeholder account mapping, sequencing, persona-based messaging, and warm introductions.
  • Translate field patterns and rep feedback into recommendations for Sales Operations and Marketing on ICP definitions, territory design, and messaging.
  • Analyze conversion metrics, outbound activity, and call outcomes to accelerate pipeline growth.
  • Use conversation intelligence and AI tools to track talk tracks, competitive mentions, and buyer objections.
  • Build enablement programs for frontline sales managers, including coaching frameworks, tools, and strategies.
  • Maintain a visible onsite mentoring presence across the Austin and Tempe sales floors.

Requirements

  • 7–10 years of combined experience in B2B SaaS sales, sales coaching, or sales enablement.
  • Proven experience as an Account Executive or sales prospecting lead.
  • Expertise in cold calling, multi-touch cadences, objection handling, account mapping, and cold-email copy strategy.
  • Experience developing messaging and prospecting strategies for industry verticals such as technology, financial services, healthcare, or retail.
  • Experience conducting structured call audits, providing rep feedback, and creating skill-remediation plans.
  • Ability to work onsite at the Austin, Texas, and Tempe, Arizona, sales offices as required.
  • Strong facilitation and presentation skills, including leading workshops, live call sessions, and interactive role-plays.
  • Bachelor’s degree or equivalent practical experience preferred.

Nice-to-Haves

  • Familiarity with Salesforce, Salesloft, Highspot, and Dialpad.

Compensation and Benefits

  • Competitive salary and comprehensive benefits.
  • Opportunities for professional growth and training.
  • Access to AI tools and employee perks.

Skills

B2B SaaS Sales, Sales Coaching, Sales Enablement, Outbound Prospecting, Cold Calling, Account Mapping, Salesforce, Salesloft, Highspot, Dialpad, Conversation Intelligence, Objection Handling

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