Founding GTM Lead

What you will do

• Work alongside the founders on the GTM motion end to end: outbound, inbound qualification, discovery calls, POCs, pricing conversations, procurement, and closing early customers
• Help refine and operationalize what is already working: improve messaging, outbound sequences, qualification criteria, POC structure, pricing approaches, and customer workflows
• Run and evaluate GTM experiments: outbound email, founder-led content, partnerships, communities, events, and other distribution channels
• Get close to customers and the product: sit in on customer calls, understand where the product is resonating or breaking down, and feed learnings back into product, positioning, and sales strategy
• Help define the commercial foundation of the company: highly collaborative role with significant influence on positioning, ICP definition, sales process, and early GTM culture
• Over time, help scale the function: as the motion becomes repeatable, help grow the team across sales, outbound, partnerships, solutions engineering, and related functions

What success looks like

In the first 3 months:

• Work closely with the founders on active deals and pipeline generation
• Develop a strong understanding of the ICP and buyer pain points
• Run technical POCs with customers
• Contribute to building a more repeatable founder-assisted sales process

In 6-12 months:

• Consistent pipeline generation outside founder networks
• Clear understanding of which verticals and motions convert best
• Repeatable POC and qualification process
• Improved sales velocity and conversion rates
• Early foundation for scaling the GTM organization

Compensation

The base pay range for this role is $120K – $200K per year.