Senior Social Media Manager
Own ClickUp's platform-native social strategy across X, LinkedIn, TikTok and emerging channels while building AI-powered automation systems and workflows to execute, monitor, engage, and scale it end-to-end with measurable growth in reach and engagement.
About the job
Responsibilities
- Own platform-native social strategy across X, LinkedIn, TikTok, and emerging channels: define ClickUp's voice, format, and engagement approach on each platform.
- Develop and execute content and engagement strategies that drive measurable growth in reach, engagement, and audience quality.
- Identify trends, conversations, and cultural moments worth engaging with, and move fast to capitalize on them.
- Build AI-powered systems and automated workflows to execute social strategy at scale: monitoring, engagement, response, and content distribution.
- Create feedback loops between social performance data and strategy; use signal to iterate what gets made and how it gets distributed.
- Own proactive engagement: identify and engage relevant conversations, mentions, and opportunities using AI-powered monitoring and automated response workflows.
- Develop automated systems that handle routine engagement while escalating high-value or brand-sensitive conversations to humans.
- Own execution end-to-end: strategy through measurement, with clear accountability for outcomes.
- Partner with content creators, influencer team, and brand to ensure systems amplify their work.
- Establish and report on social growth KPIs with clear attribution.
Requirements
- 5-7+ years in social media strategy with demonstrated expertise in platform-native content and engagement strategy (X vs. LinkedIn vs. TikTok).
- Proven track record of growing social presence with strategic intent: understanding the mechanics of each platform and exploiting them.
- Strong creative taste and editorial instinct for what resonates on social.
- 2+ years building AI-powered systems and automated workflows to scale social execution (monitoring, engagement, response, distribution). Using ChatGPT to draft captions is not sufficient.
- Technical fluency: comfortable with APIs, automation platforms (Zapier, Make, custom), and can deploy integrations between systems without an engineer.
- Strong strategic thinker who takes things from 0 to 1 independently: vision to execution, measurable outcomes.
- Data-obsessed: builds dashboards, runs experiments, iterates based on signal not gut.
Nice-to-Haves
- Ambition, grit, and a passion for improving the way people work.
Skills
Social Media Strategy, Platform-Native Content, Ai-Powered Workflows, Automation Platforms, Zapier, Make, APIs, Data Analysis, Dashboards, Trend Identification, Content Engagement, Kpi Reporting
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