Product Marketing Lead
Leads the strategy and creation of AI-native, immersive executive briefings that translate complex process intelligence into compelling C-suite narratives and interactive experiences. Requires 6+ years in B2B technology content, experience design, executive communications, or product marketing.
About the job
Responsibilities
- Craft a consistent executive narrative that communicates Celonis’s vision to C-suite audiences.
- Build an AI-assisted content engine to draft, personalize, and adapt briefings to executives’ industries, process data, and priorities.
- Create presentations, messaging frameworks, scripts, and interactive multimedia experiences.
- Own and continuously update the Executive Briefing Center’s content catalog as products and go-to-market priorities evolve.
- Architect briefing agendas into cohesive narrative arcs across sessions.
- Develop and refresh interactive, digital, touch-driven, and spatial showcase experiences.
- Partner with design agencies, creative technologists, and product teams on immersive experiences, including AR/VR, live data visualization, and interactive installations.
- Establish testing and refresh processes to ensure showcases perform reliably during executive visits.
- Enable speakers and subject-matter experts by shaping session narratives and aligning talking points with briefing goals.
- Measure engagement, feedback, pipeline impact, and deal velocity; optimize the experience strategy based on results.
Requirements
- 6+ years of experience in content strategy, experience design, executive communications, or product marketing within B2B technology.
- Experience designing high-stakes executive events, immersive experiences, or executive briefing programs.
- Hands-on experience with experiential or immersive marketing, interactive storytelling, or emerging technologies.
- Exceptional writing and editing skills, including the ability to translate complex technical concepts into clear, compelling narratives.
- Fluency with generative AI tools for creating, personalizing, and accelerating experiences.
- Strong business acumen and understanding of enterprise sales cycles, buyer personas, and regional market dynamics.
- Project management skills and the ability to align stakeholders without direct authority.
Nice-to-haves
- Experience with AR/VR, spatial computing, interactive data visualization, or multisensory experiences.
- Experience working with design agencies, creative technologists, product teams, sales leadership, and executive stakeholders.
Compensation and Benefits
- Restricted Stock Units and merit-based refresh grants for full-time employees.
- Flexible hybrid work model.
- Paid parental leave, paid time off, learning and mentorship programs, Wellhub membership subsidies, mental health counseling, wellness initiatives, and paid volunteer time.
Skills
Content Strategy, Experience Design, Product Marketing, Generative AI, Ar/Vr, Spatial Computing, Interactive Data Visualization, Interactive Storytelling, Executive Communication, Enterprise Sales, Project Management, Multimedia
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