Staff Product Marketing Manager
Leads enterprise product marketing strategy and execution for a technical B2B SaaS offering, shaping positioning, go-to-market plans, and sales enablement. The role requires senior individual-contributor experience, strong cross-functional judgment, and the ability to communicate with technical and executive audiences.
About the job
Responsibilities
- Own crucial elements of enterprise product marketing strategy and execution.
- Define enterprise marketing operations, including:
- Market segmentation, persona research, and ICP definition
- Enterprise positioning and messaging
- Go-to-market processes and execution
- Sales enablement management, creation, and delivery
- Develop compelling enterprise positioning and narratives for technical and business audiences.
- Lead go-to-market planning and execution for launches, features, and strategic initiatives.
- Create and improve sales enablement materials for Sales, Solutions, and Customer Success teams.
- Partner cross-functionally with Product, Sales, and Marketing on enterprise priorities.
- Balance strategic thinking with hands-on execution across messaging, campaigns, and assets.
- Bring structure and prioritization to enterprise product marketing work.
Success Measures
- Enterprise product marketing becomes more strategic, proactive, and prioritized.
- Messaging is clearer and more consistent across campaigns, launches, and sales conversations.
- Sales teams are better equipped and more confident in enterprise storytelling.
- Enterprise initiatives are better planned and executed.
- The product marketing team benefits from stronger senior strategic input.
Requirements
- Senior product marketing experience in B2B SaaS, ideally with technical products.
- Strong enterprise product marketing background, including positioning, go-to-market strategy, and sales enablement.
- Proven ability to operate as a senior individual contributor while balancing strategy and execution.
- Experience supporting complex buying cycles and enterprise customers.
- Strong cross-functional collaboration with Product, Sales, and Marketing.
- Excellent prioritization and judgment across a broad scope.
- Strong written communication and content development skills.
Nice-to-Haves
- Experience with workflow automation, developer tools, infrastructure, integrations, or AI.
- Background or interest in open-source or fair-code business models.
- Experience building product marketing processes from scratch at high-growth scale-ups.
- Ability to craft messaging for technical evaluators and executive stakeholders.
Compensation & Benefits
- Competitive compensation.
- Equity ownership.
- Europe: 30 days of vacation plus local public holidays.
- Benefits, pension contributions, and other provisions according to local country norms.
- €1,000 annual learning and development budget.
- Remote-first work across Europe with regular off-sites.
- $100 monthly allowance to support open-source projects.
- Visa sponsorship is available for Germany; candidates in other countries must already have the right to work.
- Company language is English.
Skills
B2B SaaS, Product Marketing, Enterprise Marketing, Market Segmentation, Persona Research, Icp Definition, Positioning, Go-to-Market Strategy, Sales Enablement, Content Development, Workflow Automation, Developer Tools, Infrastructure, Integrations, Artificial Intelligence
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