Marketing Operations Associate I
Executes and analyzes lifecycle marketing campaigns, primarily across email and in-product channels, supporting provider acquisition, engagement, and retention. The role requires 1–3 years of experience, strong QA and data skills, advanced spreadsheet proficiency, and familiarity with marketing automation platforms.
About the job
Responsibilities
- Build, test, and deploy email campaigns in platforms such as Marketo and Braze, ensuring high-quality execution and flawless delivery.
- Manage audience segmentation and list uploads using behavioral and demographic data.
- Perform rigorous QA on email assets, including content proofing, link validation, and dynamic content testing.
- Set up campaign tracking parameters and assist in monitoring open rates, click-through rates, conversions, and other performance metrics.
- Collaborate with lifecycle, creative, and analytics teams to execute campaigns on time and align with brand standards.
- Support marketing database health through list hygiene and contact management.
- Build marketing campaigns end-to-end, primarily through email and in-product channels.
- Code new HTML emails from design files.
- Evaluate audience segmentation and campaign performance to ensure campaign setup matches campaign briefs.
- Build reports and perform analysis.
- Participate in meetings with project stakeholders.
- Execute ad hoc and short-term project initiatives.
Requirements
- Bachelor’s degree from a top-tier institution with a minimum of 60% in 10th, 12th, and graduation.
- 1–3 years of work experience.
- Excellent verbal and written communication skills.
- Strong attention to detail and comfort with QA processes.
- Ability to manage multiple projects and timelines in a fast-paced environment.
- Data orientation, including understanding relevant data, asking effective questions, and applying data literacy.
- Advanced proficiency in Microsoft Excel and Google Sheets.
- Independent problem-solving capabilities.
Nice-to-haves
- Experience in a marketing operations or marketing production role.
- Experience with marketing automation platforms such as Marketo, Salesforce, Braze, or Mailgun.
- Enthusiasm for AI-powered tools that improve efficiency, creativity, and campaign execution.
Benefits
- Competitive compensation package, including medical insurance.
- Catered lunch and workplace perks.
- Daycare reimbursement.
- Cellphone and Wi-Fi reimbursement.
- Competitive parental leave.
- Sabbatical leave after five years.
- Annual sponsored health check-ups.
Skills
Marketo, Braze, Salesforce, Mailgun, Excel, Google Sheets, HTML, Email Marketing, Audience Segmentation, Marketing Automation, Campaign Analytics, Data Analysis
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