Associate Operations Specialist
Operates and optimizes digital advertising, programmatic, social, and email campaigns while troubleshooting delivery, creative, tracking, and platform issues. The role supports go-to-market and customer success teams and requires campaign technology experience, analytical skills, and a bachelor's degree.
About the job
Responsibilities
Campaign Operations & Troubleshooting
- Manage day-to-day operations for digital advertising, programmatic, and social (omni-channel) campaigns.
- Review and validate campaign setup, targeting, budgets, schedules, creatives, tracking, and other configurations.
- Monitor active campaigns for delivery, pacing, performance, and operational issues, and take corrective action.
- Identify campaigns that have not delivered impressions or email workflows that have not executed within defined thresholds.
- Review campaign performance and recommend optimization opportunities.
- Troubleshoot campaign, creative, tracking, and platform issues with DSP/MAP partners.
- Troubleshoot creative audit failures and coordinate resolution with relevant platform teams.
Go-to-Market & Customer Support
- Respond to Salesforce tickets, Slack requests, emails, and other support channels from Sales, Customer Success, and Go-to-Market teams.
- Support customer onboarding, campaign setup, ad specifications, platform functionality, and campaign-related questions.
- Translate customer requirements into clear campaign and operational requirements.
- Provide timely updates and escalate complex technical or product issues with appropriate documentation.
- Identify recurring challenges and recommend improvements to campaign processes and customer experience.
Cross-Functional Collaboration
- Partner with Product, Engineering, Sales, Customer Success, and external platform partners to resolve operational and technical issues.
- Document product and feature requests with relevant business context and customer use cases.
- Participate in testing and validation of new features, campaign workflows, and operational processes.
- Contribute to root-cause analysis, process improvements, and operational efficiency.
- Create and maintain troubleshooting guides, FAQs, and training materials.
- Support training and knowledge-sharing sessions for Sales and Customer Success teams.
Creative Operations
- Review and validate digital ad creatives against campaign and platform specifications.
- Create, modify, test, or troubleshoot creatives when required.
- Coordinate creative requirements with internal teams, customers, and platform partners.
Requirements
- Bachelor's degree in Computer Science, Engineering, IT, Business Analytics, Marketing Technology, or a related field, or equivalent.
- 2–6 years of relevant experience in digital advertising, AdTech, campaign operations, programmatic, marketing operations, or email marketing.
- Strong understanding of campaign execution, monitoring, troubleshooting, optimization, and reporting.
- Experience with at least one DSP, SSP, MAP, CRM, or advertising technology platform.
- Strong analytical skills and attention to detail.
- Proficiency in Excel or Google Sheets.
- Excellent written and verbal communication skills.
- Ability to work independently and collaborate effectively with cross-functional teams.
- Strong ownership, problem-solving, and process-oriented mindset.
- Willingness to work rotational shifts based on business requirements.
Nice to Have
- Experience with Xandr (AppNexus), Beeswax, Campaign Manager 260, DV360, Centro, The Trade Desk, OpenX, Google Ad Manager, PubMatic, or similar DSPs.
- Experience with 6sense, GA4, Salesforce, HubSpot, Marketo, Eloqua, Mailchimp, or similar platforms.
- Knowledge of ABM, intent data, email deliverability, SPF/DKIM/DMARC, and digital advertising standards.
- Experience with HTML5, ad tags, pixels, tracking URLs, or creative troubleshooting.
- Experience with Looker, Tableau, Power BI, SQL, APIs, scripting, or process automation.
- Experience in a SaaS, AdTech, MarTech, or B2B technology environment.
- Knowledge of ABM and intent-based marketing.
Compensation & Benefits
- Health coverage.
- Paid parental leave.
- Paid time off and holidays.
- Quarterly self-care days off.
- Stock options.
- Equipment and support for working from home or an office.
- Learning and development initiatives, including LinkedIn Learning access.
- Quarterly wellness education sessions and wellness days.
- Employee resource group events.
Skills
Programmatic Advertising, Campaign Operations, Digital Advertising, Email Marketing, Dsps, Marketing Automation Platforms, Crms, Salesforce, HubSpot, Marketo, Excel, Google Sheets, HTML, SQL, APIs
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