Program Manager, Sales Enablement
Owns Public Sector sales enablement programs spanning onboarding, ongoing rep development, playbooks, and GTM knowledge management. The role requires program management experience, familiarity with government sales, strong stakeholder collaboration, and effective use of AI and enablement systems.
About the job
Responsibilities
- Design and launch structured, role-based onboarding for Public Sector new hires across Deployment Strategist and Solution Engineering tracks.
- Define role-specific ramp criteria and track learning completion and readiness metrics.
- Partner with People and business-unit leadership on Public Sector onboarding.
- Deliver foundational sales-skills training, including proposal writing, discovery, deal qualification, and capture processes.
- Develop and maintain Public Sector sales playbooks and platform capability updates.
- Build and maintain a GTM knowledge base containing collateral, templates, pitch decks, and training materials.
- Partner with GTM leadership, subject-matter experts, Instructional Design, and the broader Sales Enablement organization.
- Manage concurrent programs, coordinate delivery across modalities, and report roadmap progress and program effectiveness.
Requirements
- 4+ years of professional experience in Sales Enablement, GTM Enablement, or a closely related role.
- 2+ years of program management experience managing programs from strategy through execution.
- Familiarity with federal or Public Sector sales, compliance, procurement cycles, and government buyers.
- Experience collaborating with sales leaders, subject-matter experts, and cross-functional stakeholders.
- Ability to manage multiple high-priority programs and meet deadlines in a fast-moving environment.
- Proficiency with AI tools and systems for process automation, personalized learning, content creation, communications, and transcript-based workflows.
- Excellent written and verbal communication skills.
Nice-to-Haves
- Experience with B2B sales methodologies such as MEDDICC or Challenger, or government frameworks such as Shipley.
- Experience with sales enablement platforms, LMS/CMS tools, Notion, or similar systems.
- Experience in AI, data, technical services, or enabling sales teams serving technical buyers.
- Familiarity with instructional design, e-learning module structure, or curriculum sequencing.
Compensation and Benefits
- Base salary range: $110,000-$140,000 USD for Washington, DC.
- Eligible roles may include equity and benefits.
- Benefits may include health, dental, and vision coverage; retirement benefits; a learning and development stipend; generous PTO; and a commuter stipend.
Skills
Sales Enablement, Program Management, Public Sector Sales, Proposal Writing, Discovery Methodology, MEDDICC, Challenger, Shipley, Sales Enablement Platforms, Notion, Instructional Design, Artificial Intelligence
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