Reseller Enablement Lead

Responsibilities

• Define and own the reseller enablement strategy from initial-market launch through global rollout.
• Deliver training directly to reseller sellers and leaders, and activate training partners for scalable delivery.
• Build reseller curricula and certification paths covering commercial mechanics, program rules, platform and product fundamentals, and responsible use.
• Design repeatable onboarding, sales-readiness, recertification, and product-launch programs.
• Establish localized delivery in launch markets and extend enablement through regional training networks.
• Translate technical concepts about models and products into clear seller-facing content.
• Keep enablement current as commercial structures, transaction rails, and program requirements evolve.
• Use enablement content and reinforcement to govern partner selling behavior.
• Enable Anthropic sellers and partner managers to co-sell effectively with resellers.
• Align execution with Partner Programs, Partner Operations, Sales, Applied AI, and Certification.
• Establish metrics and reporting for certification, activation, registered pipeline, and consumption.
• Build feedback loops incorporating reseller insights into program and GTM strategy.

Requirements

• 7–10+ years of experience in partner enablement, partner programs, product marketing, or related work, with end-to-end program ownership.
• Channel and alliances experience.
• Understanding of reseller and channel commercial models, including deal registration, margin and rebate structures, partner tiering, and cloud marketplace motions.
• Experience building and scaling partner enablement or certification programs in a high-growth technology environment.
• Systems-oriented approach to scaling programs across regions and languages.
• Strong presentation and facilitation skills.
• Ability to set strategy with executives while executing hands-on.
• Executive presence, operational ownership, and effectiveness in ambiguous, fast-moving environments.
• Strong cross-functional collaboration and alignment skills.
• Bachelor’s degree or equivalent combination of education, training, and experience.

Nice-to-haves

• Experience launching programs regionally and scaling them globally, including localization and in-market delivery.
• Experience building or operating an authorized training partner or certified instructor network.
• Ownership of or close partnership with a technology certification program.
• Experience with reseller motions in Japan, Korea, or other reseller-led markets.
• Track record connecting enablement activity to pipeline and revenue outcomes.

Compensation and Benefits

• Annual on-target earnings range: £160,000–£215,000 GBP.
• Approximately 30–35% travel, concentrated around launch windows and launch regions.