Senior Partner Marketing Manager
Own the integration narrative for Attentive's technology partner portfolio by crafting messaging, content, and enablement assets. Translate technical integrations into compelling "better together" stories to drive partner and customer adoption in B2B SaaS martech.
About the job
What You’ll Accomplish
- Support go-to-market messaging and positioning for new technology integrations.
- Partner closely with Product, Marketing, and Partnerships to build a repeatable launch playbook—from integration announcement through adoption campaigns.
- Develop differentiated integration narratives that articulate the “better together” story for partners, including Snowflake, Movable Ink, and Shopify, and emerging integrations and continue to improve messaging as integration use cases evolve.
- Create content that drives integration adoption: solution briefs, landing pages, email campaigns, and partner co-marketing assets.
- Partner with cross-functional marketing teams to build partner-driven content.
- Identify case study opportunities to amplify the value of integrations and collaborate with customer marketing to create case studies.
- Build strong relationships with the CS and enablement team to ensure teams can speak to integration value, drive adoption, and surface customer feedback.
- Stay close to the product roadmap to anticipate upcoming integration stories and get ahead of launch needs.
Your Expertise
- 4–6 years of experience in product marketing, partner marketing, or content marketing—ideally in B2B SaaS or martech.
- Think in narratives, not feature lists. Know how to take a technical integration and turn it into a story a customer actually wants to read.
- Strong writing skills are non-negotiable—you can produce a crisp one-pager, a compelling case study, and a punchy email campaign without a lot of hand-holding.
- Comfortable working cross-functionally with Product, Partnerships, CS, and Sales to gather inputs and drive projects to completion.
- Organized and self-directed—you can manage multiple projects across a partner portfolio without dropping the ball.
- Familiarity with the e-commerce or retail technology ecosystem is a strong plus (bonus points if you know the Shopify app ecosystem).
- Experience with tools like Salesforce, Hubspot, and marketing automation platforms is helpful.
- Willingness to travel.
Skills
Partner Marketing, Product Marketing, Content Marketing, Go-to-Market Strategy, Narrative Development, Technical Writing, Salesforce, HubSpot, Marketing Automation, Shopify
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