Director, Partner Marketing

Responsibilities

• Set the EMEA partner marketing strategy and priorities, aligning with Global Partner Marketing and determining activation across strategic cloud partners, GSIs, ISVs, and other priority ecosystem relationships.
• Embed partner motions into EMEA sales and marketing priorities, integrating partners into campaigns, sales plays, and growth initiatives.
• Operationalize and scale global partner programs across EMEA while incorporating regional insights into global strategy.
• Activate partner programs to educate and enable the ecosystem on Snowflake’s innovations, solutions, and go-to-market priorities.
• Build, lead, and develop a high-performing partner marketing team with clear priorities, ownership, and operating rhythms.
• Drive partner activation and joint-selling motions that create demand, generate opportunities, and support field success.
• Manage focus, investment discipline, partner funding, governance, accountability, and measurement of business return.
• Shape and execute EMEA partner event and sponsorship strategy, including partner packages for flagship events and strategic sponsorships.

Requirements

• 12+ years of B2B technology marketing experience, including significant partner, ecosystem, alliance, field, or go-to-market marketing experience in enterprise software, cloud, data, or AI.
• Experience leading partner marketing strategy at scale across a complex EMEA ecosystem, ideally involving hyperscalers, GSIs, ISVs, and strategic technology partners.
• Experience connecting global strategy with regional execution and representing regional business, field, and partner needs to global teams.
• Strong strategic and commercial judgment, with the ability to prioritize investment and connect marketing strategy to business outcomes.
• Demonstrated success partnering with senior Sales, Alliances, and Marketing leaders to integrate partner motions into broader go-to-market priorities and drive measurable pipeline and revenue impact.
• Experience with partner enablement, activation, joint selling, and moving partners from engagement to customer demand and revenue.
• Experience managing partner funding, co-marketing investment, and MDF/PDF programs.
• Exceptional operational rigor, including goal-setting, operating rhythms, accountability, and data-driven decision-making.
• Strong people leadership, talent development, trust-building, and culture leadership skills.
• Excellent communication and executive influence skills across partners, functions, countries, and global teams.

Compensation and Benefits

• Compensation and benefits information is not provided in the posting.