Senior Performance Marketing Manager
Own and scale global paid acquisition strategy across search, social, display, and emerging channels to drive pipeline growth and ROI for B2B SaaS. Requires 10+ years B2B performance marketing experience with hands-on platform expertise and strong analytical/optimization skills.
About the job
What You'll Do
- Own the strategy, execution, and performance of paid acquisition across search (Google Ads, Bing), paid social (incl. LinkedIn, Meta, X), display (Google Ads, Influ2), review sites (G2, GDN), communities (Reddit), retargeting, and emerging channels like CTV.
- Manage and optimize campaigns across targeting, audience segmentation, bidding strategies, messaging, creative, landing pages, and conversion paths to maximize pipeline growth and return on investment.
- Serve as the strategic paid acquisition partner for Demand Generation, Growth Marketing, ABM, and Web Marketing, translating marketing objectives into high-performing paid acquisition strategies.
- Partner with Regional Field Marketing teams to develop paid acquisition strategies that support regional pipeline goals across North America, EMEA, and APAC.
- Support Revenue Marketing's acquisition goals by developing paid acquisition strategies that drive qualified pipeline, product adoption, and measurable business outcomes.
- Partner with Brand, Content, Product Marketing, and Web Marketing to improve campaign messaging, creative performance, and post-click conversion.
- Own paid media reporting, performance analysis, budget recommendations, and investment planning, partnering closely with RevOps and Finance to improve attribution, visibility, and return on investment.
- Manage agency partners while maintaining accountability for campaign performance and business outcomes.
- Continuously evaluate new channels, technologies, AI-enabled workflows, and best practices to improve campaign performance and execution efficiency.
What We're Looking For
- 10+ years of experience in B2B SaaS performance marketing, growth marketing, or paid acquisition.
- Proven experience owning and scaling paid acquisition programs across multiple digital channels.
- Deep hands-on expertise with platforms such as Google Ads, LinkedIn Ads, Reddit Ads, and other B2B acquisition channels.
- Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization.
- Experience managing significant paid media budgets and making investment decisions based on business outcomes.
- Strong analytical skills with the ability to translate performance data into actionable insights.
- Experience partnering with agencies while maintaining accountability for campaign performance.
- Experience working cross-functionally with marketing, RevOps, Sales, and other key business stakeholders.
- Strong creative judgment, with the ability to connect messaging, creative, offers, and landing page experience to campaign performance.
- Curiosity about AI and modern marketing technology, with a desire to continuously improve execution, experimentation, and productivity.
Skills
Google Ads, Linkedin Ads, Reddit Ads, Bing Ads, Meta Ads, Paid Search, Paid Social, Audience Targeting, Bidding Strategies, Campaign Optimization, Landing Page Optimization, Conversion Rate Optimization, AI, Revops
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