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RoboflowRoboflowNew York, NY

Growth Marketing

Builds AI-powered automations, owns website performance and experiments, engineers GTM tools, and designs lifecycle marketing to scale developer growth. Requires technical generalist skills in automation, analytics, and data-driven experimentation.

170k – 195k
RemoteGTM Engineering

About the role

Responsibilities

  • Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach.
  • Own the Website: Treat our website as a product. Own the performance, experiments, and conversion paths.
  • GTM Engineering: Build the connective tissue between our tools. Connect APIs, set up webhooks, or build custom scrapers.
  • Lifecycle Marketing: Design the end-to-end user journey. Use email flows, in-app triggers, and retention loops.
  • Analytics & Integration: Ensure a clear view of our funnel from first touch to closed-won. Stitch together a Marketing stack and manage data pipelines.
  • Be a Generalist: Build automations with Sales, work on viral websites for product launches, spin up programmatic SEO strategies.
  • Ownership Mindset: End-to-end ownership of the infrastructure and the outcomes it produces.

Requirements

  • A Technical Generalist: Technical enough to ship ideas and navigate a modern tech stack.
  • Automation Obsessed: Expert in the modern automation stack (Zapier, Clay, OpenAI API).
  • Data-Driven: Deep experience with analytics tools (PostHog, Segment, Hex, etc.).
  • Growth Mindset: Understand growth as a game of experiments. Ship quickly, measure, and iterate.
  • Product-Minded: Understand developers and the B2B world.

Compensation

  • Target compensation: $170,000 to $195,000 base salary
  • Generous perks and benefits including travel stipend, productivity stipend, AI tools stipend, team lunch stipend, home office stipend, health insurance coverage, and equity.

Skills

Ai AutomationsLLMsZapierClayOpenAI APIAPIsWebhooksPosthogSegmentHex

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