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RoboflowRoboflow

Growth Marketing

Builds AI-powered automations, owns website performance and experiments, engineers GTM tools, and designs lifecycle marketing to scale developer growth. Requires technical generalist skills in automation, analytics, and data-driven experimentation.

About the job

Responsibilities

  • Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach.
  • Own the Website: Treat our website as a product. Own the performance, experiments, and conversion paths.
  • GTM Engineering: Build the connective tissue between our tools. Connect APIs, set up webhooks, or build custom scrapers.
  • Lifecycle Marketing: Design the end-to-end user journey. Use email flows, in-app triggers, and retention loops.
  • Analytics & Integration: Ensure a clear view of our funnel from first touch to closed-won. Stitch together a Marketing stack and manage data pipelines.
  • Be a Generalist: Build automations with Sales, work on viral websites for product launches, spin up programmatic SEO strategies.
  • Ownership Mindset: End-to-end ownership of the infrastructure and the outcomes it produces.

Requirements

  • A Technical Generalist: Technical enough to ship ideas and navigate a modern tech stack.
  • Automation Obsessed: Expert in the modern automation stack (Zapier, Clay, OpenAI API).
  • Data-Driven: Deep experience with analytics tools (PostHog, Segment, Hex, etc.).
  • Growth Mindset: Understand growth as a game of experiments. Ship quickly, measure, and iterate.
  • Product-Minded: Understand developers and the B2B world.

Compensation

  • Target compensation: $170,000 to $195,000 base salary
  • Generous perks and benefits including travel stipend, productivity stipend, AI tools stipend, team lunch stipend, home office stipend, health insurance coverage, and equity.

Skills

Ai Automations, LLMs, Zapier, Clay, OpenAI API, APIs, Webhooks, Posthog, Segment, Hex

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