Senior Regional Marketing Manager
Owns regional marketing strategy, account-based programs, field events, and pipeline targets across EMEA West. The role requires 8–10+ years of go-to-market or regional marketing experience, strong analytical skills, and close collaboration with sales, BDRs, partners, and revenue operations.
About the job
Responsibilities
- Own and carry pipeline targets for one or more regions.
- Build and own the regional marketing plan and account segmentation across core and account-based marketing channels.
- Understand regional industries and target personas, define content needs and formats, and drive production and localization.
- Build and run account-based programs against target accounts, coordinating campaigns and outreach with BDRs and account executives.
- Run or support conferences and regional field events from planning through pipeline attribution.
- Use AI to produce, test, and iterate on assets and campaigns at higher volume.
Requirements
- 8–10+ years of experience in go-to-market, regional marketing, or partner marketing, with a record of owning outcomes.
- Experience running account- and journey-based programs against a defined target account list, from campaign build to pipeline attribution.
- Experience collaborating with BDRs, account executives, and partners through structured programs, including joint account planning, account prioritization, and coordinated outreach.
- Fluency in regional markets, including adapting messaging and programs to local buying behavior, language, and market norms.
- Strong analytical skills, including understanding pipeline mathematics and interpreting campaign performance reports.
- High accountability and willingness to learn from results.
Benefits
- Company equity
- Competitive benefits package, including commuter benefits, learning and development stipend, team events, and catered lunches three days per week
- Flexible work schedule
- Unlimited vacation policy
- Inclusive, dog-friendly office
Skills
Account-Based Marketing, Campaign Management, Pipeline Attribution, Go-to-Market Strategy, Regional Marketing, Partner Marketing, Market Segmentation, Content Localization, Field Events, Campaign Analytics, Artificial Intelligence
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