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Glimpse

Sr. Director - Growth

Leads growth and GTM to scale pipeline/revenue via demand gen, performance marketing, and team building for AI CPG platform. Requires 5-7 years growth experience, data/AI leverage, and CPG familiarity preferred. NYC onsite.

New York, NYGrowth MarketingOnsite5+ YOE
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About the role

Responsibilities

Scale Data-Driven Demand Generation

  • Manage and expand events program for pipeline ROI
  • Own product marketing: messaging, positioning, sales enablement
  • Scale content engine with CPG research, benchmarks, case studies for inbound pipeline
  • Implement GTM infrastructure: attribution, CRM, analytics
  • Run operating cadence: weekly experiments, monthly reports, quarterly forecasts

Own Performance Marketing Channels

  • Manage paid search, social, display, retargeting, ABM with CAC/payback accountability
  • Build experimentation engine: A/B tests, scale winners
  • Architect attribution/analytics for ROI decisions
  • Drive outbound-assisted inbound with Sales, ICP targeting, ABM for Fortune 500 CPG
  • Test new acquisition levers including AI-driven tactics

Build and Lead Marketing Team

  • Recruit Growth/Performance IC, Product Marketing Manager, Director of Community, Content Associate
  • Set goals, ownership, accountability tied to revenue
  • Coach via feedback, 1:1s, stretch opportunities
  • Player-coach: execute and build systems
  • Partner with Sales, Product, CS leadership

Skills

Go-to-Market StrategyProduct MarketingPerformance MarketingABMCRMAttribution ModelingPaid SearchPaid SocialContent MarketingSales EnablementExperimentationAnalytics

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