Director Growth, Emerging Products

What you will do

• Develop the worldwide, multi-channel strategy for creating and capturing demand across Rippling's emerging products. This will comprise a mix of tactics that will be supported by central growth teams and channel experts.
• Manage multimillion dollar annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• Build an experimentation engine within your team that fuels scale and efficiency gains; optimize via test and learn.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM's of product lines) to share learnings, brainstorm, and report out on results.
• Manage multiple ARR plans with overlapping priorities and audiences but distinct goals and targets. Prioritize resources and manage stakeholders effectively.
• Pick up IC initiatives to maximize your team's impact; roll up your sleeves and do things yourself.

What you will need

• 7+ years of experience, ideally in growth and P&L ownership
• 3+ years managing a team of growth marketers or analytics functions
• End-to-end ownership. Execute flawlessly (directly & via others) and take projects across the finish line. Own mistakes and learn from them.
• Naturally communicate clearly, because you think clearly. Modulate communications appropriately for ICs or executives.
• Collaboration; track record of delivering outsized results by partnering with others cross-functionally
• Strong analytical skills to uncover insights that you incorporate into your team's initiative roadmap
• Ability to think first principles for attribution, funnel metrics and the martech stack required to solve those issues
• Deep marketing channel expertise spanning some combination of demand gen, paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. Constantly try new ideas. When things don't work, pivot; when they do, move fast to scale them. Thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.