Director of Growth

Key Activities

Product-Led Growth

• Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured.
• Design and scale community-driven growth loops (alumni referrals, student-to-student advocacy, employer word-of-mouth) turning CodePath's 40,000+ alumni network into a structured acquisition channel.
• Build referral mechanics into the student experience that make organic discovery a scalable channel, not just a side effect.

Channel Strategy & Acquisition

• Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle.
• Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, developer community channels (Discord, GitHub, Reddit, technical content), programmatic SEO, and product-led growth strategies.
• Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance.
• Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners.

Experimentation, Data & Operations

• Run structured growth experiments using modern experimentation and analytics tooling (Amplitude, Mixpanel, Statsig, or equivalent) and translate results into channel and budget decisions.
• Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy.
• Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales.
• Define growth metrics and KPIs, own reporting to the senior leadership team.

Qualifications

Required

• Acquisition channel ownership: direct ownership of paid, email, and outbound channels and managed a media budget against ROI.
• Hands-on PLG: owned an in-product growth or lifecycle metric (activation, re-engagement, referral, or retention). Partnered directly with Product/Eng to scope, ship, and measure in-product mechanics (onboarding flows, re-engagement prompts, referral loops) with specific experiments and lifts produced.
• Community and network-driven growth: built or scaled referral programs, ambassador networks, or community-led growth loops.
• Data and experimentation rigor: translate metrics into decisions; comfortable with attribution problems, funnel analysis, A/B testing, and cohort analysis; use experimentation platforms and product analytics tools.
• AI-forward: used AI to scale content production, personalize outreach, or automate growth workflows; see AI as a force multiplier for a small team.
• Strategic but hands-on: set direction and execute; don’t wait for a large team or perfect information.

Preferred

• Experience marketing to developer or technical audiences; familiarity with developer community channels (GitHub, Discord, dev-focused content platforms, open source).
• Experience in EdTech, higher education, or workforce development.
• Familiarity with university partnership cycles, faculty decision-making, or academic champion programs.
• Experience owning a re-enrollment or retention metric, not just top-of-funnel acquisition.
• Experience creating sophisticated automated campaigns to large, segmented audiences via HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture.
• Ability to communicate with multiple audiences; shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders.
• Experience managing or mentoring a small marketing or growth team.
• Commitment to CodePath’s mission to advance economic mobility through education.