Director, Growth Marketing
Lead Chime's TV and Offline media strategy as Director, owning an eight-to-nine figure portfolio and translating MMM and incrementality insights into budget allocation across TV, audio, and direct mail. Requires 12+ years of marketing experience with deep TV/Offline expertise and proven success managing large-scale media investments.
Responsibilities
- Set the long-term vision and roadmap for TV & Offline as a core growth driver, defining the role of Brand vs. performance within the mix
- Own and optimize an eight-to-nine figure annual TV & Offline portfolio, accountable for CAC, LTV, and incremental growth, including investment frameworks, scenario plans, and pacing
- Build integrated full-funnel media plans connecting upper-funnel brand outcomes to mid- and lower-funnel performance across TV, audio, direct mail, and related offline channels
- Apply MMM outputs, incrementality results, and budget allocation recommendations into offline planning
- Lead and develop a high-performing offline media team, setting clear roles, goals, and operating rhythms
- Serve as the strategic integration layer between offline, Brand, and DR—partnering with Brand & Creative to translate campaign briefs into full-funnel plans
- Define ways of working across channel leads, Brand, Growth, Analytics, Finance, and agencies
- Influence senior leadership on strategy, investment decisions, and trade-offs using data-backed storytelling
Requirements
- 12+ years of marketing/media experience, with deep expertise in TV & Offline strategy, planning, and execution, including 4+ years in-house at a scaled consumer brand
- Proven success owning multi-million to eight-/nine-figure media portfolios with direct accountability for CAC, LTV, and incremental growth
- Strong media mix and measurement background: hands-on familiarity with MMM, incrementality testing, and attribution
- Experience building portfolio-level plans (annual and quarterly planning, scenario modeling, and reallocations across channels and funnel stages)
- Demonstrated executive presence and the ability to translate complex data and modeling into simple, decisive narratives for VP/CMO/CFO-level stakeholders
- Track record of leading and developing high-performing teams and orchestrating agencies and internal partners around a unified media strategy and investment framework
Compensation & Benefits
- Base salary: $196,000 - $270,000
- Eligible for bonus, competitive equity package, and benefits
- 401k match plus medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide paid days off
- Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
- Annual wellness stipend
- Access to Maven with $15k lifetime reimbursement for fertility, adoption, and family planning
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