Sr. Lifecycle Marketing Manager
Senior individual contributor owning lifecycle marketing programs accountable to pipeline and revenue. Builds full-funnel programs using Marketo and Salesforce, drives expansion revenue, and runs structured experimentation in a B2B SaaS environment.
What You'll Own
- Lifecycle pipeline: Own programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion
- Expansion revenue: Identify expansion-ready accounts using product usage signals and propensity model outputs; activate lifecycle and account management plays for high-propensity tiers
- Conversion efficiency: Own trial activation, onboarding, early retention (activation rate and early churn), and Lead → SQL conversion through lifecycle personalization and segmentation
- Experimentation: Run structured tests with documented hypotheses and results across program logic, timing, audience strategy, and channel mix
- Champion AI and automation: Use AI-powered tools to detect friction points and hidden segments; employ generative AI and dynamic content blocks to tailor messaging per customer profile
- Develop customer education strategies in partnership with product, operations, and marketing teams
Requirements
- 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles (ideally B2B SaaS or high-growth environment)
- Significant experience in Marketo; build programs from scratch, not from templates
- Track record of owning pipeline or revenue metrics
- Proven track record designing and executing successful lifecycle programs across multiple customer segments
- Structured approach to experimentation with clear hypotheses, meaningful tests, and documented learnings
- Skilled at analyzing customer data; translate cohort and funnel data into program decisions
- Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales)
- Working knowledge of Salesforce data models
- Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)
- Comfortable in fast-paced startup environment
Nice to Have
- MAP certification (MCE or equivalent)
- B2B SaaS background; fintech or accounting-adjacent experience a bonus
Compensation & Benefits
- Base pay range: $159k - $215k in San Francisco, CA
- Equity, 401(k), health benefits
- Flexible vacation/time-off policy
- All federal holidays observed
- Parental leave – 100% pay for 12 weeks
- Competitive benefits package including wellness benefits
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