Growth Marketing Manager, Programmatic
Lead and scale programmatic user acquisition campaigns for Lyft's Growth Marketing team. Own strategy, execution, and optimization across DSPs with a focus on experimentation and data-driven decision making.
Responsibilities
- Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
- Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
- Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
- Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
- Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
- Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
- Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations
Requirements
- 5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats
- SQL and advanced data analysis skills are required
- Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations
- Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions
- Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight
- Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities
- AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale
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