Web Optimization Manager
Own website experimentation, A/B testing roadmap, and conversion optimization for Checkr's Growth Marketing team. Drive growth through data-driven personalization, UX improvements, and cross-functional collaboration.
What you’ll do
- Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth.
- Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth.
- Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners.
- Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey.
- Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives.
- Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy.
- Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations.
- Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products.
What you bring
- 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies.
- Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar).
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively.
- Hands-on experience with content management systems (Storyblok, WordPress, or similar).
- Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others).
- Experience with HTML and CSS is a plus.
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
Growth Marketing Lead, Lifecycle
Own and scale lifecycle marketing across email, SMS, and push to convert, retain, and grow users on both sides of a B2B marketplace. Build programs from scratch in a high-growth, early-stage environment.
Marketing Manager, Growth Marketing
Own marketing strategy and execution for assigned business verticals, developing integrated campaigns across lifecycle, paid, organic, and brand channels to drive user adoption, engagement, retention, and revenue. Requires 5+ years in product/growth/lifecycle marketing with strong cross-functional collaboration and data-driven decision-making skills.
Growth Marketing Lead
Build and own the demand generation function from scratch at Agentio, driving B2B pipeline through ABM, paid channels, inbound, and tight Sales partnership. Requires 6+ years building demand gen programs with strong marketing ops and attribution skills.
Enrollment Marketing Associate
The Enrollment Marketing Associate will execute enrollment marketing programs for midmarket clients, focusing on communications planning and campaign execution. This role involves partnering with Client Success, Marketing Operations, Growth, Design, and Data Analytics teams to meet revenue goals.