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Growth Marketing Lead

115k – 200kNew York, NYOnsite6+ YOE
Summary

Build and own the demand generation function from scratch at Agentio, driving B2B pipeline through ABM, paid channels, inbound, and tight Sales partnership. Requires 6+ years building demand gen programs with strong marketing ops and attribution skills.

About the role

What You’ll Do

Demand Generation & Pipeline

  • Build the demand engine from scratch: ABM strategy, paid LinkedIn, Search, B2B influencer strategy, and a scalable inbound/outbound assist motion aligned to the product narrative and ICP.
  • Own the marketing-sourced pipeline number - set targets, track performance, and report with clarity and confidence.
  • Run fast experiments across paid and organic channels; set up attribution and KPI cadences, and iterate based on data.

Marketing Operations & Reporting

  • Create and operate marketing performance reporting tied to customer journey KPIs: conversion rates, win-rate context, deal cycle, and retention signals.
  • Own the full marketing ops stack: dashboards, funnel architecture, tooling selection, and CRM/MAP hygiene.
  • Ensure every program is instrumented, measurable, and connected to revenue.

Sales Partnership

  • Partner tightly with Sales on prospecting and account lists, vertical targeting, and personalized “zero moment of truth” touches that accelerate deals.
  • Align marketing air cover to outbound effort - make every Sales conversation easier by ensuring prospects already know who Agentio is and why it matters.
  • Treat pipeline as a shared number, not a marketing-only metric.

What You Need

  • B2B growth and ABM operator who can build from zero: You’ve stood up a demand gen program - not just optimized an existing one including ABM strategy, paid social, inbound infrastructure, and reporting.
  • Fast experimentation and attribution rigor: Hands-on experience running LinkedIn and paid social campaigns with rigorous measurement, fast iteration, and clear attribution and KPI cadences.
  • Strong marketing ops instincts: CRM hygiene, MAP setup, funnel architecture, dashboard design, and tooling selection - you know how to build the infrastructure that makes demand gen scalable.
  • Collaborative with Sales by default: You see pipeline as a shared outcome and know how to build the relationship to match - prospecting lists, vertical targeting, and coordinated outreach are second nature.
  • 6+ years of B2B demand generation or growth marketing experience, with a track record of building pipeline programs.
  • Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
  • A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.

What You’ll Get

  • The chance to define and own the demand generation function at Agentio.
  • A high-impact, highly visible role where you’ll see your work directly influence revenue.
  • The opportunity to build a first-of-its-kind business as an early team member and make a meaningful impact in how brands share their stories and creators live off their work.
  • A crash course in what it takes to scale a startup, with first-hand exposure to foundational business drivers and needs.

Benefits & Perks

  • Flexible PTO – Take the time you need to recharge
  • Comprehensive Health Coverage – Top medical plan through Aetna
  • Dental & Vision Plans – Protect your smile and your sight with coverage from Guardian
  • 401(k) Retirement Plan – Invest in your future while you build your career
  • $100 Monthly Lifestyle Credit – Use it to shop with our amazing Agentio Brand Partners
  • Daily lunches and snacks in the office to keep you at your best
  • Dinner provided Monday - Thursday
  • Gym in the building! – Your workout, right downstairs
Skills
ABMLinkedIn AdsPaid SocialDemand GenerationMarketing OperationsCRMMarketing Automation PlatformsAttributionFunnel ArchitectureDashboard DesignB2B Influencer MarketingAI ToolsLLMs
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