Growth Marketing Manager

What You'll Do

1. Own Sigma Public as a Growth Channel

• Own the metric: Grow weekly active builders on Sigma Public from the hundreds into the thousands.
• Own the marketing: Run the launches, campaigns, and content that get people building on Sigma Public and sharing what they make.
• Close the loop: Turn builders into sharers and shares into sign-ups.

2. Run Our Social Media Accounts

• Own the channels: Run Sigma's social presence day to day, starting with LinkedIn and extending to wherever our buyers and builders actually spend their time.
• Drive inbound: Treat social as a pipeline channel, not a billboard. Build the cadence, formats, and hooks that move people from a scroll to a sign-up.
• Test new platforms: Find the next channel before the category does, run cheap experiments, and double down on whatever earns its keep.

3. Build the Advocacy and Creator Program

• Stand it up from scratch: Design the program that turns customers, builders, and community members into advocates who make content about Sigma on their own.
• Run the creator motion: Build a roster of creators and influencers shipping a steady stream of content every week, and own the briefs, the relationships, and the results.
• Generate UGC at scale: Make it easy and worth it for the community to build, post, and tag.

4. Launch Employee-Generated Content (EGC)

• Turn employees into creators: Build the program, the tooling, and the incentives that get Sigma employees posting in their own voice.
• Make it repeatable: Give people prompts, assets, and a process light enough that posting becomes a habit rather than a favor.
• Tie it to reach: Track which content and which creators drive reach and inbound, then feed that back into what we make next.

Qualifications

• 3–5 years running social, community, or both for a B2B SaaS, developer, or AI company.
• A real audience: You've grown an audience somewhere and can point to content that drove more than likes, whether that was sign-ups, pipeline, or hires.
• Community instinct: You've built or run a creator, advocate, or community program and gotten other people to make content about a product they don't work on.
• Data-literate: Comfortable setting a goal, pulling your own numbers in a BI tool or a spreadsheet, and reporting honestly on what's working and what isn't.
• AI fluency: You've used AI to make or scale real content, and you can speak honestly about where it helps and where it gets in the way.
• Bias to ship: You'd rather post five things this week and learn than plan one perfect campaign for next quarter.

Bonus Points

• You've used Sigma or built something on Sigma Public.
• You've grown your own audience or creator brand.
• You've worked with influencers or creators in a B2B setting.
• You've run employee advocacy or a social tool like Sprout Social.

Compensation & Benefits

• Base salary range: $130k-$180k annually.
• Eligible for stock options and a comprehensive benefits package.
• Equity, generous health benefits, flexible time off policy, paid bonding time for new parents, traditional and Roth 401k, commuter and FSA benefits, lunch program, dog friendly office.