Director, Growth

What You'll Do

Full-Funnel Growth System Ownership

• Design and own the full‑funnel growth architecture: paid (search, social, programmatic, video), organic (SEO, content, web), ABM, partnerships, and referral.
• Build the experimentation infrastructure — test frameworks, audience segmentation, offer variants, landing page scaffolding — and run rapid learning cycles.
• Engineer the demand‑to‑pipeline path: ICP definitions, routing logic, handoff SLAs, and Sales feedback loops.
• Identify new channels and build the playbook before you scale spend.

Growth Stack & Analytics

• Instrument the growth funnel end‑to‑end across Salesforce, HubSpot, GA4, Webflow/CMS, and attribution/BI tooling.
• Partner with RevOps and Analytics to establish taxonomy, data hygiene standards, experimentation frameworks, and attribution models that hold up under scrutiny.
• Build dashboards and reporting infrastructure that make the "what's working" question answerable in real time — and translate results into insights, next actions, and investment guidance for Marketing and GTM leaders.

The Creative System

• Translate the brand narrative into a modular creative system: reusable components, briefing templates, concept libraries, and asset testing frameworks.
• Brief internal partners and external agencies with enough precision that output is consistent and on-brand without requiring constant oversight.
• Ensure every touchpoint — ads, pages, nurture, physical — reinforces positioning and elevates trust.

Agency & Vendor Operations

• Build the operating model for external partners (media, creative, CRO, SEO): clear briefs, performance expectations, and accountability structures.
• Negotiate scope, track outcomes, and keep learning velocity high.

Cross-Functional Alignment

• Serve as the DRI for growth: set strategy, run the operating cadence, and align Sales, RevOps, Product, and Brand around clear priorities and decision criteria.
• Build influence without line authority — turn cross‑functional stakeholders into an integrated growth squad.
• Maintain a transparent roadmap and experiment backlog; communicate trade‑offs and learnings frequently.

What You Have

• Senior, hands‑on experience building integrated growth programs in B2B SaaS; healthtech experience a plus.
• You're equally comfortable instrumenting a funnel as writing a high‑conversion brief — you've shipped real things in both modes.
• Strong systems instinct: you design processes, taxonomies, and operating cadences that other people can actually use.
• You influence without authority, move fast with incomplete information, and maintain high standards while doing it.
• A bias toward building: when something doesn't exist, you make it.

Nice to Have

• Built ABM motions in close partnership with Enterprise and Mid‑Market Sales.
• Run product‑led and sales‑led motions in parallel.
• Worked with data science on incrementality testing or advanced attribution.
• Scaled a performance creative system across channels — briefing, asset libraries, structured testing.