Senior Manager, User Acquisition
Own paid search and programmatic UA strategy for a high-growth sports app, with deep expertise in Google UAC, Apple Search Ads, DSPs, and MMP attribution. Lead testing, partner management, and performance optimization toward LTV and pROAS targets.
Responsibilities
- Own strategy, execution, pacing, and optimization across paid search and programmatic channels
- Manage Google UAC as primary channel; also run Apple Search Ads, rewarded networks, and managed-service DSPs (Unity, Tapjoy)
- Serve as in-house expert on Google's app campaign ecosystem: bidding strategy, audience signals, campaign structure
- Manage partner relationships across search and programmatic; hold DSP and network reps accountable to performance
- Lead testing roadmap for search and programmatic channels; evaluate and onboard new partners
- Translate MMP and backend data into performance narratives, budget recommendations, and executive-ready reporting
- Work with Analytics and Data Science to validate attribution, forecast, and optimize toward LTV and pROAS targets
- Partner with Creative and Growth leadership on channel-specific creative concepts and feedback loops
- Monitor competitive UA activity, ad trends, and industry innovation
- Support budget forecasting, channel planning, and monthly business reviews
- Manage and develop a direct report over time
Requirements
- 7+ years of hands-on UA experience with heavy focus on paid search and programmatic channels
- Deep fluency in Google Ads and Google UAC (app campaign structure, Smart Bidding, Performance Max, audience signal strategy, creative best practices)
- Hands-on experience with Apple Search Ads at scale
- Experience with DSPs (Moloco, Liftoff) and video ad networks (Unity Ads)
- Exceptional MMP experience (Adjust, AppsFlyer, or Singular) including validating attribution paths and troubleshooting discrepancies
- Highly analytical with ability to synthesize performance data into clear narratives and actionable recommendations
- Background in gaming, fintech, sports betting, or high-growth consumer app
- Strong experience building and owning a robust testing roadmap and onboarding new partners
- Comfortable managing a direct report and providing direction on campaign execution and optimization
Nice-to-Haves
- Prior experience at a startup that scaled quickly or reached unicorn status
- Experience implementing and/or building AI solutions for UA efficiency
- SQL or BI tool familiarity (Sigma, Looker, Tableau)
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