Director of Marketing - Demand Generation

What You’ll Own

Pipeline Generation

• Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology
• Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships
• Optimize relentlessly against cost-per-pipeline and influenced revenue targets

Demand Creation

• Build programs that generate net-new interest from buyers who aren’t actively in-market yet
• Includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline

Full-Funnel Coverage

• Build nurture tracks and retargeting sequences tied to buyer stage and solution fit
• Campaigns must move prospects through the funnel, not just generate impressions

Performance Optimization

• Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment
• Work closely with Marketing Operations on reporting and attribution
• Use insights to drive continuous improvement across programs

AI-Augmented Campaign Execution

• Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision

Cross-Functional Alignment

• Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning
• Partner with Field Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight

What You Bring

• 10+ years of B2B demand generation experience, ideally in cybersecurity or adjacent technology sectors
• Proven track record across both demand creation and demand capture
• Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT security environments
• Comfortable working with campaign and pipeline data to draw insights and optimize programs
• HubSpot and CRM fluency required; familiarity with 6sense or similar ABM platforms preferred
• Cybersecurity industry experience is a strong plus

What You’ll Get

• Direct ownership of GTM demand programs for high-priority OPSWAT solution areas
• Full access to a modern, AI-forward tech stack and the autonomy to run experiments
• Executive visibility into pipeline performance and campaign impact