Responsibilities

Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels.
Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions.
Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel.
Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives.
Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy.
Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI.
Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability.
Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth.
Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends.
Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership.

Requirements

Proven leadership skills with experience managing and developing high-performing teams.
Excellent analytical skills with the ability to translate data into actionable insights and strategies.
Results-driven with the ability to thrive in a dynamic and rapidly changing environment.
Strong communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Bachelor’s degree in Marketing, Business Administration, or a related field.
7+ years of B2B growth experience at a SaaS or technology company.
A proven track record of building and leading demand generation and customer marketing programs that consistently meet or exceed pipeline targets.
Demonstrated ability to lead a team focused on revenue growth and customer acquisition in a fast-paced, high-growth environment.
Strong understanding of paid media strategy and performance across search and social channels, with experience overseeing execution through direct reports.
Deep experience across the full demand marketing mix - paid media, email, SEO, website, and emerging channels like AEO - with the ability to connect channel performance to pipeline and revenue outcomes.
Experience with marketing automation platforms, CRM systems, and analytics tools.
Experience in pipeline management and revenue attribution modeling.
Demonstrated AI literacy with experience leading AI-driven transformation across the marketing organization to drive efficiency, targeting precision, and ROI.

Nice-to-Haves

Experience leading AI and automation integration into marketing functions.