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Bazaarvoice

Global Account-Based Marketing (ABM) Manager

Leads global digital ABM strategy and programs for priority accounts, partnering with Field Marketing and Sales to drive engagement, pipeline influence, and ROI. Requires 5-8+ years B2B marketing experience with ABM tech stacks like 6sense, Marketo, and Salesforce.

90k – 134kAustin, TXProduct MarketingRemote5+ YOE
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About the role

What You'll Do

  • Co-develop holistic ABM strategy with Field Marketing and Sales, grounded in priority accounts and buying groups, regional GTM moments (events, deal acceleration, expansion).
  • Own digital ABM strategy - which digital ABM plays to run, when, and why, based on sales reality.
  • Manage ABM budget, ensuring optimal ROI across regions, segments, programs.
  • Build, measure, and manage multi-channel digital ABM programs (including account-based paid media, web personalization, and direct mail orchestration) to drive engagement within priority accounts.
  • Develop sales plays and outreach sequences that mirror digital engagement, ensuring a seamless hand-off between marketing signals and sales action.
  • Partner with Global Campaigns to align ABM plays to global narratives.
  • Partner with Customer Marketing on strategic expansion and advocacy moments.
  • Provide clear timelines, audience readiness, and play recommendations.
  • Participate in regional planning and account reviews as a partner.
  • Translate intent data into actionable Sales Alerts and playbooks.
  • Work in lock-step with inside sales to connect digital engagement to human follow-up.
  • Partner with content and design teams to brief and adapt high-intent assets for specific account segments and buying stages.
  • Own global ABM insights and performance, including account and buying group engagement, pipeline influence and acceleration.
  • Share insights regularly with Field, Campaigns, and Customer teams.
  • Continuously optimize based on performance and feedback.

What You'll Need

  • 5–8+ years in B2B marketing, ABM, or demand roles (SaaS preferred).
  • Proven experience running account-based digital programs.
  • Experience with marketing tech stack (6sense/Demandbase, Marketo/Hubspot, Goldcast, Salesforce, Sendoso, Tableau).
  • Experience with 1:few and 1:many ABM frameworks.
  • Strong partnership history with Field Marketing and Sales.
  • Experience navigating international data privacy regulations (GDPR, CCPA) in the context of digital targeting.
  • Experience working across regions and time zones.
  • Excellent communication and stakeholder management skills.

Skills

6SenseDemandbaseMarketoHubSpotGoldcastSalesforceSendosoTableauABM1:Few Abm1:Many Abm

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