Customer Marketing Manager
94k – 125kNew York, NYSan Francisco, CAHybrid4+ YOE
Summary
Drive customer advocacy programs at Datadog by sourcing stories, building advocate portfolios, and creating marketing assets. Requires 4+ years in B2B customer marketing and proficiency with Salesforce and analytics tools.
About the role
What You'll Do
- Source and track opportunities to promote customer wins by working with cross-functional partners across product marketing, partner marketing, sales, customer success, marketing operations, demand generation, and more
- Track and report on program performance, including participation rates, customer reception, content output, and influenced pipeline and closed deals
- Build a portfolio of customer advocates through online and in-person engagements to source strong stories and promotional opportunities
- Interview customers and product leaders — in-person and on camera — to produce customer marketing assets, like case studies, video testimonials, promotional quotes, and slides
- Design, deliver, and continuously optimize programs and incentive strategies that attract customers to participate in advocacy activities
- Lead programs that drive high-quality customer reviews to peer review sites such as Gartner Peer Insights, G2, and TrustRadius
- Influence how the broader team operates by modeling best practices, championing process improvements, and driving adoption of AI tools and cross-team efficiencies
Who You Are
- 4+ years of experience in customer marketing and/or advocacy for a B2B technology company
- Exceptional communication (verbal and written) and interpersonal skills, capable of building strong relationships with customers and internal teams
- Proficient in CRM and business analytics tools, like Salesforce, Metabase, and Tableau
- Excellent organizational skills and the ability to manage multiple projects simultaneously
- Bachelor’s degree in Marketing, Business, Communications, or a related field
Benefits and Growth
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of our product and space
- Best in breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
Skills
SalesforceMetabaseTableauCRMBusiness AnalyticsCustomer MarketingAdvocacy ProgramsCase StudiesVideo TestimonialsProgram Management
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