Field Marketing Manager

Responsibilities

• Develop and execute regional field marketing programs and events that drive pipeline, support sales objectives, and increase customer and prospect engagement.
• Plan and manage end-to-end execution of field events, including customer events, executive programs, hospitality experiences, webinars, roadshows, and third-party industry events.
• Partner closely with Sales leadership to align field marketing strategies with regional business priorities and pipeline goals.
• Collaborate with Alliances, Partner Marketing, and other cross-functional teams to support strategic sponsorships and joint go-to-market initiatives.
• Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution to ensure a high-quality attendee experience.
• Create and execute event promotion and follow-up strategies to maximize attendance, engagement, and pipeline generation.
• Establish event goals and success metrics, track campaign performance, and report on pipeline contribution, ROI, and business impact.
• Manage and maintain the regional field marketing budget, ensuring efficient allocation of resources and spend.
• Build strong relationships with internal stakeholders, external partners, and vendors to support successful program execution.
• Develop creative marketing programs and event strategies that address regional business challenges and drive measurable results.
• Maintain clear and consistent communication with sales and marketing stakeholders throughout the planning, execution, and post-event lifecycle.

Requirements

• 2-3 years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
• Knowledge of using marketing tools like Marketo, Salesforce, WordPress.
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps).
• Bachelor’s Degree in Marketing, Communications, or similar field.
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations.
• Strong project management, time management, and execution skills.
• Strong organizational skills, ability to anticipate the needs of sales.
• Able to work independently and dedicate a minimum of 40 hours/week.
• Must be legally authorized to work in the United States without restriction.
• This position requires a hybrid work schedule requiring 3 days per week in office.