Product Marketing Manager
Develops positioning, messaging, and go-to-market strategies for new fintech products targeting fleet businesses. Leads product launches, sales enablement, lifecycle campaigns, and content creation to drive adoption and revenue growth. Requires 2+ years in fintech with strong storytelling skills.
Responsibilities
- Contribute to positioning and messaging across all channels (website, product communications, sales materials, campaigns, customer lifecycle).
- Lead and support cross-functional product launches end-to-end with Product and Sales.
- Build cross-sell and lifecycle journeys (onboarding, activation, engagement, expansion) using customer insights and metrics.
- Enable Sales and Customer Success with pitch frameworks, talk tracks, battlecards, and proof points.
- Create content: decks, one-pagers, customer stories, product walkthroughs, webinars.
Requirements
- 2–4 years experience, including at least 2 years in fintech (B2B SaaS or payments a plus).
- Experience supporting new product launches in ambiguous environments.
- Strong instincts for messaging using customer insights.
- Familiarity with lifecycle marketing (onboarding, expansion, retention).
- Cross-functional collaboration and project management skills.
- Strong storytelling and comfort with data for value narratives and metrics.
Compensation
Salary range: $110,000–$140,000 annually Equity: commensurate with level Benefits: Medical, dental, vision; unlimited PTO; paid parental leave; $400 accessories allowance; free lunch Fridays
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