Growth, Digital
Own and scale Clay’s paid digital acquisition programs across search, social, and emerging channels, with responsibility for enterprise pipeline performance. The role requires end-to-end paid advertising expertise, quantitative fluency, B2B SaaS experience, and a track record of building channels from 0 to 1.
About the job
Responsibilities
Build and scale paid across channels
- Build and run paid advertising programs across Google, Bing, LinkedIn, and Meta.
- Own keyword strategy, campaign architecture, bid management, audience targeting, landing page alignment, and conversion tracking.
- Focus spend on high-value enterprise accounts and self-serve accounts showing signs of enterprise intent.
- Build a measurement framework covering CPL, CPQL, tier mix, and pipeline contribution.
- Maintain and optimize the Conversion API (CAPI) setup for accurate signal passing to ad platforms.
- Diagnose underperforming campaigns and scale effective programs.
Experiment and expand across new channels
- Identify and test channels such as Reddit, X, connected TV, and other opportunities.
- Run experiments, interpret results, and determine what to scale.
Own the number
- Carry a paid-media pipeline goal shared with Growth and Sales.
- Measure performance through qualified leads, meetings, and opportunities.
- Collaborate closely with Growth, Operations, and Brand to improve the motion over time.
Requirements
- End-to-end paid advertising experience across search, social, or both.
- Experience with keyword strategy, audience targeting, bidding, landing page alignment, and measurement.
- Quantitative fluency, including CPL, CPQL, pipeline contribution, dashboards, and simple models.
- Experience building a paid channel from 0 to 1 and scaling it.
- Strong cross-functional collaboration with creative, operations, and sales teams.
- Comfort with B2B SaaS buying dynamics and enterprise, multi-stakeholder sales cycles.
- Passion for using and evangelizing Clay.
Nice to Have
- Experience with the modern go-to-market stack, including Clay, Salesforce, and outbound platforms.
- Experience running connected TV, Reddit, or X campaigns.
Skills
Google Ads, Microsoft Bing Ads, Linkedin Ads, Meta Ads, Paid Search, Paid Social, Keyword Strategy, Audience Targeting, Bid Management, Conversion Tracking, Conversion Api, Salesforce, Reddit Ads, X Ads, Connected Tv
Similar jobs
Performance Marketing jobs
Juicebox
San Francisco, CA
Own and scale paid search acquisition across Google, Bing, OpenAI/ChatGPT, and emerging AI-native platforms. The role requires 4–7 years of growth or performance marketing experience, hands-on Google Ads expertise, strong analytics, and experience managing large budgets.
Genius AI
New York, NY
Owns paid-channel creative for Meta and other performance channels, developing and optimizing static and motion concepts from ad through landing page. Requires 3+ years of performance or digital design experience, strong direct-response expertise, AI-enabled workflows, and data-driven creative iteration.
Decagon
San Francisco, CA
Own and scale Decagon’s paid social programs, initially expanding into EMEA while aligning spend with pipeline and revenue. The role requires 5+ years of performance marketing experience, deep paid social expertise, large-budget management, and strong attribution and cross-functional skills.
Fetch
United States
Leads search-focused performance marketing and mobile user acquisition across Apple and Google ecosystems, managing campaigns, experimentation, creative testing, analytics, budgets, and forecasting. Requires 5+ years of performance marketing experience and expert knowledge of Apple Search Ads and Google Ads.
Replit
Foster City, CA
Own Replit’s paid media program by directing external agencies, challenging cross-channel plans, stewarding multi-million-dollar budgets, and translating campaign performance into leadership decisions. The role requires 5+ years of media strategy experience, strong measurement expertise, analytical skills, and cross-functional stakeholder management.