Performance Marketing Designer
Owns paid-channel creative for Meta and other performance channels, developing and optimizing static and motion concepts from ad through landing page. Requires 3+ years of performance or digital design experience, strong direct-response expertise, AI-enabled workflows, and data-driven creative iteration.
About the job
Responsibilities
- Own creative for paid performance channels end to end, from concept through shipped asset, with a primary focus on Meta.
- Maintain a pipeline of distinct concepts, formats, and creative angles.
- Design the full conversion path from advertisement through landing page.
- Analyze performance data and KPIs, discontinue underperforming creative, and scale successful concepts.
- Build AI-powered production workflows to increase creative output.
- Partner with growth marketing to turn ideas into live variants within days.
- Develop new concepts based on ad performance insights, audience needs, and current trends.
Requirements
- 3+ years of growth, performance, or digital design experience.
- Direct ownership of creative used in paid channels, with measurable results.
- Experience scaling a design or creative production process using AI.
- Strong understanding of paid Meta and direct-response fundamentals.
- Experience with both static and motion creative.
- Expertise in Figma and AI tooling.
- Strong typography, color, layout, motion, and visual craft skills.
- Ability to work within a design system and adapt designs for channel-specific needs.
- Knowledge of current advertising trends, creator formats, and internet culture.
- Experience analyzing advertising performance KPIs and applying insights to new concepts.
- Ability to work in a hybrid environment and commute to the NYC headquarters, typically 3–4 days per week.
Nice-to-haves
- After Effects or Jitter capabilities.
Compensation and Benefits
- Annual salary range: $130,000–$145,000.
- Competitive health and dental insurance options effective on the first day.
- Flexible paid time off.
- In-office lunch twice per week for NYC and San Francisco employees.
- Late-night dinner stipends.
- Wellhub corporate wellness platform access.
- Annual professional development and continued learning stipend.
- Five-year recharge stipend for high performers.
- 401(k) contributions eligible from the first day.
- Dependent Care FSA.
- Paid parental leave.
- Fertility and adoption benefits.
Skills
Meta Ads, Direct Response, Figma, Artificial Intelligence, After Effects, Jitter, Motion Design, Typography, Color Theory, Layout Design, Performance Analytics, Landing Page Design
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