Performance Marketing Manager
Leads search-focused performance marketing and mobile user acquisition across Apple and Google ecosystems, managing campaigns, experimentation, creative testing, analytics, budgets, and forecasting. Requires 5+ years of performance marketing experience and expert knowledge of Apple Search Ads and Google Ads.
About the job
Responsibilities
- Own planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.
- Manage full-funnel search, YouTube, and Performance Max campaigns.
- Identify how search and owned channels can drive holistic business growth.
- Design and execute experimentation and creative A/B testing across ad formats, landing pages, and app store assets.
- Collaborate with creative teams on ad concepts, messaging, and search-intent alignment.
- Monitor CPI, CPA, ROAS, LTV, and retention metrics; collaborate with analytics teams on attribution and user behavior.
- Manage large-scale budgets and forecasting to maximize ROI.
- Use AI tools to automate workflows and improve marketing effectiveness.
Requirements
- 5+ years of performance marketing experience, focused on search platforms and mobile app growth.
- Expert knowledge of Apple Search Ads and the Google Ads ecosystem, including App Campaigns, YouTube, and Performance Max.
- Proven experience managing large-scale budgets and delivering measurable growth.
- Deep experience designing and analyzing marketing experiments and creative A/B tests.
- Strong analytical skills with Excel or Google Sheets, BI tools, and mobile measurement platforms.
- Ability to adapt in a fast-paced environment.
- Exceptional cross-functional collaboration skills, especially with creative and technical teams.
Nice-to-Haves
- Experience with rewards-driven mobile apps.
- Familiarity with SQL or advanced data analytics.
- Experience with AppsFlyer, Adjust, or Branch.
Compensation and Benefits
- Base salary: $111,324-$130,969.
- Equity for full-time employees.
- 401(k) match up to 4%.
- Medical, dental, and vision plans, including pet coverage.
- Up to $10,000 per year in education reimbursement.
- Employee Resource Groups.
- Flexible paid time off, 9 paid holidays, and a year-end week-long break.
- Paid parental leave and flexible return-to-work scheduling.
- One-time $2,000 Calvin Care Cash incentive for eligible employees welcoming new family members.
- Fully remote work from anywhere in the United States or collaboration from a US office.
Skills
Apple Search Ads, Google Ads, Google App Campaigns, Youtube Ads, Performance Max, A/B Testing, Marketing Analytics, Excel, Google Sheets, Business Intelligence, Appsflyer, Adjust, Branch, SQL, Artificial Intelligence
Similar jobs
Performance Marketing jobs
Replit
Foster City, CA
Own Replit’s paid media program by directing external agencies, challenging cross-channel plans, stewarding multi-million-dollar budgets, and translating campaign performance into leadership decisions. The role requires 5+ years of media strategy experience, strong measurement expertise, analytical skills, and cross-functional stakeholder management.
Suno
New York, NY
Own global paid search acquisition strategy and performance across Google, Microsoft, and Apple platforms, managing large budgets, testing campaigns, and optimizing conversion and subscription KPIs. Requires 4+ years of SEM experience, international campaign expertise, and strong analytical and cross-functional skills.
Genius AI
New York, NY
Owns paid-channel creative for Meta and other performance channels, developing and optimizing static and motion concepts from ad through landing page. Requires 3+ years of performance or digital design experience, strong direct-response expertise, AI-enabled workflows, and data-driven creative iteration.
tastytrade
Chicago, IL
Plans, launches, and reports on paid media campaigns while coordinating creative teams and external agencies. Requires 3+ years of paid media experience, ad trafficking and paid search copywriting skills, and familiarity with ad tech platforms.
Juicebox
San Francisco, CA
Own and scale paid search acquisition across Google, Bing, OpenAI/ChatGPT, and emerging AI-native platforms. The role requires 4–7 years of growth or performance marketing experience, hands-on Google Ads expertise, strong analytics, and experience managing large budgets.