SEM Manager

Responsibilities

• Manage paid search across Google Ads, Microsoft Advertising, Apple Search Ads, and other networks.
• Manage global budgets, bids, audiences, and campaign structures against KPI targets.
• Optimize campaigns driving new users, subscriptions, and team acquisition across web and app surfaces in multiple geographic markets.
• Optimize the funnel from first impression through subscription and account for audience overlap and cross-channel effects.
• Analyze campaign performance and anomalies, diagnose trends, and deliver actionable insights.
• Build tools and leverage AI, internal tools, and data pipelines to improve workflows.
• Collaborate with Creative, Lifecycle, Engineering, and Data Science teams.
• Manage channel partner relationships, including beta access, product roadmap input, billing, and spend reconciliation.
• Develop a testing roadmap using industry, partner, and personal insights; evaluate platform betas and campaign structures.

Requirements

• 4+ years of experience in SEM or paid search.
• Deep expertise in advertising platforms, conversion tracking, attribution, and cross-channel overlap.
• Experience managing large media budgets.
• Background in highly competitive industries.
• International campaign management experience, particularly in non-English markets.
• Experience with Universal App Campaign dynamics and mobile measurement partners for attribution modeling and tracking.
• Hands-on expertise with bulk and offline editors for large-scale account management.
• Track record in reporting, bid management, and test planning.
• Ability to explain SEM auction and trend nuances clearly and concisely.
• Strong cross-functional collaboration skills, especially with Data and Engineering teams.
• Comfort using Claude, including Claude Code, or similar AI tools.
• Composure when working through complex datasets and ambiguous problems.
• Applicants must be eligible to work in the United States and willing to work five days per week in the New York City office.

Nice to Have

• High proficiency in Excel.
• SQL experience.

Compensation and Benefits

• Annual base salary: $104k–$170k, before equity.
• Company equity package.
• 401(k) with 3% employer match and Roth 401(k).
• Medical, dental, and vision insurance, with PPO, HSA, and FSA options.
• 11 paid holidays plus unlimited PTO and sick time.
• 16 weeks of paid parental leave.
• Creative education stipend.
• Commuter allowance.
• In-office lunch five days per week.