Media Manager
Own Replit’s paid media program by directing external agencies, challenging cross-channel plans, stewarding multi-million-dollar budgets, and translating campaign performance into leadership decisions. The role requires 5+ years of media strategy experience, strong measurement expertise, analytical skills, and cross-functional stakeholder management.
About the job
Responsibilities
- Lead external media agency relationships as the primary day-to-day partner.
- Set media strategy direction, write briefs, run planning cycles and QBRs, and hold agencies accountable for performance, optimization, quality, and business results.
- Review and challenge agency recommendations across TV, CTV, online video, OOH, audio, social, search, and programmatic.
- Own media budget pacing, forecasting, authorizations, and reconciliation with Finance.
- Monitor spend and delivery, flag risks, and drive data-informed reallocations.
- Lead annual, quarterly, and campaign-level media planning aligned with audiences, product moments, competitive pressure, and business goals.
- Define campaign KPIs and measurement frameworks with agencies and Analytics.
- Own wrap reports and drive testing across incrementality, brand lift, and marketing mix modeling.
- Translate campaign and channel performance into recommendations for marketing leadership.
- Partner with Brand, Growth, Creative, Product Marketing, Social, and Communications.
Requirements
- 5+ years of media planning and strategy experience, either on the brand side managing external agencies or at a media agency serving major consumer brands.
- Experience independently reviewing and challenging agency media plans.
- Experience managing multi-million-dollar media budgets across concurrent campaigns, including pacing, forecasting, and mid-flight reallocation.
- Fluency across TV/CTV, online video, OOH, audio/podcasts, paid social, search, and programmatic.
- Strong command of reach and frequency, brand lift, incrementality testing, and marketing mix modeling.
- Sharp analytical skills and strong Excel proficiency.
- Strong stakeholder management across Finance, Analytics, Creative, and agency teams.
- Active daily use of AI tools for analysis, reporting, and planning.
- Comfort operating in ambiguity and at speed.
Nice-to-haves
- Experience at a high-growth consumer technology, B2C, or AI company.
- Media agency experience followed by, or interest in, a move to the client side.
- Experience building a media function or measurement framework from scratch.
- Experience with OOH and large cultural-moment buys.
- Perspective on how AI is changing media planning and buying.
- Active Replit user who has built and shipped something with the product.
- Based in or able to relocate to the San Francisco Bay Area.
Compensation & Benefits
- Competitive salary and equity.
- 401(k) program with a 4% match (US only).
- Health, dental, vision, and life insurance.
- Short-term and long-term disability insurance.
- Paid parental, medical, and caregiver leave.
- Flexible time off and holidays.
- Commuter benefits (in-office and US only).
- Monthly wellness stipend.
- Autonomous work environment.
- In-office setup reimbursement.
- Quarterly team gatherings.
- In-office amenities.
Skills
Media Planning, Paid Media, Tv/Ctv, Online Video, Out-Of-Home Advertising, Audio Advertising, Paid Social, Search Advertising, Programmatic Advertising, Excel, Brand Lift, Incrementality Testing, Marketing Mix Modeling, Budget Forecasting, AI Tools
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