Growth and Demand Gen Lead
Leads Playground’s growth and demand generation strategy, testing and scaling acquisition channels, events, partnerships, and lifecycle programs tied to pipeline and revenue. The role requires 5+ years of experience, strong experimentation and analytical judgment, and the ability to influence marketing teammates without formal authority.
About the job
Responsibilities
- Own outreach investment strategy across events, partnerships, and demand generation programs.
- Build and test new acquisition channels, including online communities, ABM dinners, and emerging opportunities.
- Establish criteria to kill, iterate, or scale programs.
- Connect marketing activity to pipeline, conversion, and revenue outcomes.
- Lead the conference and speaking calendar from opportunity identification through execution and post-event analysis.
- Partner with Sales to maximize pipeline generated from events.
- Build lifecycle, nurture, email, marketing automation, and reactivation programs.
- Influence priorities and day-to-day execution for a Senior Paid Media Specialist and two marketing coordinators without formal management authority.
Requirements
- 5+ years of experience in growth marketing, demand generation, or a related function.
- Experience testing and scaling multiple acquisition channels from scratch.
- Track record of generating $15M–$30M+ in incremental annual pipeline within a fiscal year.
- Strong understanding of how marketing programs translate into pipeline and revenue.
- Experience building lifecycle, nurture, or reactivation programs tied to measurable KPIs.
- Strong analytical and strategic judgment, including decision-making with imperfect information.
- Experience developing experimentation frameworks and determining when to kill, iterate, or scale a program.
- Ability to influence cross-functional partners and direct others’ priorities without formal management authority.
- Excellent communication skills and ability to operate independently in a fast-paced startup environment.
- Builder’s mindset and willingness to create new systems and programs.
Compensation and Benefits
- $160,000–$200,000 base salary plus equity.
- Competitive salary and equity.
- Three weeks of paid time off.
- Health, vision, and dental benefits.
- $1,200 per year education stipend.
- Free daily lunch.
- High autonomy and ownership.
- Collaborative, ambitious team.
- Opportunity to shape the company’s growth engine.
Skills
Demand Generation, Growth Marketing, Lifecycle Marketing, Marketing Automation, Email Marketing, ABM, Paid Media, Field Marketing, Pipeline Generation, Revenue Attribution, Experimentation, Analytics
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