Senior Field Events Manager, NAMER
Leads end-to-end field event strategy and execution across North America, partnering with regional marketing and sales to generate pipeline, manage budgets, and deliver measurable event ROI. Requires 5+ years of B2B event experience and willingness to travel 20–30%.
About the job
Responsibilities
- Analyze North American needs and execute the territory’s end-to-end field event strategy to drive pipeline, accelerate deals, and build brand awareness.
- Lead event design and execution, including site selection, vendor negotiations, experiential elements, run-of-show logistics, and onsite management.
- Localize event agendas, recruit and brief internal and external speakers, and manage regional sponsorships and partner deliverables.
- Partner with Regional Field Marketing to provide localized strategies, playbooks, messaging, and toolkits; align with Sales and support post-event lead follow-up.
- Manage program budgets, establish KPIs, analyze pipeline contribution, and report performance to leadership.
- Adapt global playbooks and maintain consistent brand standards across North American events.
Requirements
- 5+ years leading complex, large-scale B2B field events and enterprise trade shows, preferably in B2B SaaS or cybersecurity.
- Experience independently owning event execution for a geographic territory and delivering measurable pipeline growth.
- Strong organization, including high-volume event calendars, vendor contracts, and regional budgets.
- Ability to work autonomously, advocate for regional priorities, and drive cross-functional alignment.
- Willingness to travel across North America approximately 20–30%.
Nice-to-haves
- Experience designing and executing executive-level programs such as C-level roundtables, summits, conferences, and VIP experiences.
- Experience with enterprise marketing and event technology, including Google Workspace, Salesforce, Marketo, AirTable, and ReachDesk.
- Experience building event attribution models and analyzing regional ROI; Looker experience is a plus.
- Experience in high-growth, fast-paced environments.
Compensation & Benefits
- Full-time compensation includes base salary, bonus, equity, and benefits.
- US base salary range: $160,000–$219,000 USD.
- Visa sponsorship is not offered.
Skills
B2B Field Events, Enterprise Trade Shows, Event Strategy, Vendor Negotiation, Event Logistics, Sponsorship Management, Google Workspace, Salesforce, Marketo, Airtable, Reachdesk, Event Attribution, Looker, Budget Management, Pipeline Analytics
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