Senior Lifecycle Marketer
Own end-to-end lifecycle marketing programs that activate, engage, and retain travel advisors, using segmentation, experimentation, analytics, and CRM automation. The role requires 6+ years of lifecycle or related marketing experience and strong cross-functional execution.
About the job
Responsibilities
- Own lifecycle programs spanning advisor activation, progression, retention, reengagement, and event lifecycle from strategy through execution, measurement, and iteration.
- Translate business objectives into hypotheses, segmentation strategies, journey designs, testing plans, and measurement frameworks.
- Build and maintain program roadmaps, balancing new initiatives, journey optimization, and data-driven opportunities.
- Design segmented onboarding and activation journeys to improve time to first booking and first commission.
- Partner with Analytics to identify, test, and scale opportunities that improve advisor productivity and progression.
- Develop milestone-based communications, personalized recommendations, and reengagement journeys.
- Identify advisor-experience friction points and collaborate with Advisor Experience and Product on solutions beyond lifecycle marketing.
- Own testing across messaging, channels, cadence, segmentation, and journey design; use results to optimize, scale, or retire programs.
- Define program metrics, develop performance reporting, and communicate insights and recommendations.
- Partner with RevOps and Data on marketing technology, data flows, and attribution infrastructure.
- Advise Sales, Advisor Experience, Product, Analytics, and other cross-functional teams on lifecycle strategy.
- Guide specialist partners or junior marketers when applicable.
Requirements
- 6+ years of experience in CRM, lifecycle marketing, marketplace growth marketing, or a related discipline, including ownership of programs or channels from strategy through execution.
- Ability to independently translate ambiguous goals into strategies, hypotheses, execution plans, and launched programs.
- Hands-on experience with a marketing automation or CRM platform such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, or comparable tools.
- Experience building sophisticated segmentation and journey logic.
- Strong analytical skills, including testing plans, cohort and funnel analysis, dashboards, and data-driven decision-making.
- Ability to operate independently, prioritize effectively, and own outcomes.
- Experience collaborating across Sales, Product, Analytics, Data, and customer or advisor experience teams.
- Excellent written communication and judgment in developing messaging for distinct audience segments.
- Active experience using AI tools and a thoughtful perspective on AI applications in lifecycle marketing.
Nice-to-haves
- Experience in travel, hospitality, or a supply-side marketplace serving providers, hosts, advisors, independent operators, or similar audiences.
- Experience mentoring marketers or directing specialist partners.
- SQL experience.
- Experience with Looker or Amplitude.
Compensation and Benefits
- Indicative compensation range: $160,000–$220,000 plus equity; final compensation depends on experience and hiring level.
- Unlimited vacation.
- Health, dental, and vision insurance.
- Wellhub memberships.
- 401(k) with company match.
- Commuter benefits.
- Supplemental life insurance.
- Stock options.
Skills
CRM, Lifecycle Marketing, HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Segmentation, Journey Design, A/B Testing, SQL, Looker, Amplitude, Marketing Automation, AI Tools
Similar jobs
Growth Marketing jobs
Rillet
San Francisco, CAOwn Rillet’s revenue-focused field marketing motion by creating executive events, regional programs, conferences, and partner activations that generate pipeline. The role requires 7–12 years of B2B SaaS or technology marketing experience, strong sales partnership, and excellent event operations and measurement skills.
Wiz
United States
Leads end-to-end field event strategy and execution across North America, partnering with regional marketing and sales to generate pipeline, manage budgets, and deliver measurable event ROI. Requires 5+ years of B2B event experience and willingness to travel 20–30%.
Playground
New York, NY
Leads Playground’s growth and demand generation strategy, testing and scaling acquisition channels, events, partnerships, and lifecycle programs tied to pipeline and revenue. The role requires 5+ years of experience, strong experimentation and analytical judgment, and the ability to influence marketing teammates without formal authority.
DAT Freight & Analytics
Seattle, WA
Leads DAT’s multi-channel acquisition marketing function across paid media, lifecycle, affiliate, influencer, advocacy, and social. The role combines hands-on channel leadership, agency and budget management, team development, and performance measurement, requiring 8+ years of acquisition or performance marketing experience.
Glean
Mountain View, CALeads multi-channel demand generation and account-based marketing programs that generate qualified leads, pipeline, and revenue. The role requires 5+ years of experience, preferably in B2B SaaS, plus campaign analytics, sales alignment, and marketing automation expertise.