Senior Manager Acquisition Marketing

Responsibilities

• Manage the marketing channel pool across paid media, lifecycle and email, affiliate, influencer and advocacy, and social, holding the team accountable for craft quality.
• Own the paid media agency relationship, including scope, spend pacing, and performance reporting against segment CPL ceilings.
• Direct paid acquisition across Google Ads, Microsoft Ads, Meta, LinkedIn, and 6sense; scale channels that perform within ceilings and disqualify those that do not.
• Coordinate lifecycle and email execution on SFMC, including supporting in-house ownership.
• Coordinate and guide the affiliate marketing channel, including supporting in-house ownership.
• Set channel-level standards, briefs, and quality assurance processes.
• Partner with the Lead Marketing Analyst on measurement, test design, and channel evaluations.
• Coach and develop specialists and own hiring for additional channel positions.
• Manage channel budgets and vendor invoices with Finance and Marketing Operations.

Requirements

• 8+ years of experience in acquisition or performance marketing, including 3+ years managing people and agency relationships.
• Deep hands-on paid media experience across search and paid social, with demonstrated CPL and CAC discipline.
• Experience managing paid media agency relationships, including scope, spend fees, and performance accountability.
• Working knowledge of lifecycle and email marketing platforms; SFMC familiarity is a plus.
• Working knowledge of affiliate marketing; B2B affiliate marketing familiarity is a plus.
• Comfort with attribution limitations and reporting against ceilings rather than vanity metrics.
• Track record of building and coaching a multi-channel team.
• Bachelor's degree or equivalent practical experience.

Compensation

• Washington-based salary range: $162,000.00–$206,000.00, plus target bonus.