Senior Field Marketing Manager
Leads white-glove field marketing and executive programs for strategic West-region accounts, partnering with sales, ABM, and Brand teams to accelerate pipeline and influence enterprise deals. Requires 7+ years in B2B SaaS marketing and proven experience engaging C-level stakeholders.
About the job
Responsibilities
- Own field marketing strategy and executive programs for the Strategic-West sales segment.
- Partner with Strategic AEs, RVPs, and account teams on account planning, deal moments, executive relationships, and pipeline opportunities.
- Design and deliver white-glove, C-level experiences, including executive dinners, boardroom sessions, innovation forums, and bespoke programs.
- Align programs with named-account strategies, ABM plays, strategic account plans, and revenue goals.
- Collaborate with ABM and Brand teams to create premium, differentiated experiences.
- Establish measurement focused on Stage 2+ pipeline creation and acceleration, VP+ buyer meetings, and sales-validated impact on top opportunities.
- Prioritize fewer, higher-impact experiences supporting priority deals and strategic accounts.
Requirements
- 7+ years of experience in B2B SaaS field marketing, ABM, or executive programs.
- Meaningful experience engaging C-level or VP+ audiences.
- Experience influencing or accelerating deals exceeding $500K ACV.
- Proven success designing and executing white-glove executive programs for strategic or global accounts.
- Credibility in executive-facing environments, including with CIOs, CISOs, and line-of-business executives.
- Experience partnering with Strategic or Enterprise Sales teams, including RVPs/RDs and multi-threaded account teams.
- Track record of driving pipeline and ARR outcomes in named accounts, including deal acceleration, stage progression, multi-threading, and win-rate improvement.
- Strong cross-functional collaboration skills with ABM, Brand, Product Marketing, and Customer Marketing.
- Exceptional organization and attention to detail; able to manage high-stakes programs, senior stakeholders, and vendors.
- Ability to operate strategically and hands-on in a fast-paced, evolving environment.
Nice-to-haves
- Experience with Salesforce, Marketo, 6sense, Demandbase, Splash, Cvent, and project management tools.
Compensation & Benefits
- Base salary: $163,000–$187,000 annually.
- Certain roles may be eligible for variable compensation, equity, and benefits.
- Medical, vision, and dental coverage.
- Generous time-off policy and 401(k) plan.
- Home office improvement stipend.
- Annual education and wellness stipends.
- Regular company events and daily healthy lunches.
Skills
B2B SaaS, Field Marketing, Account-Based Marketing, Executive Programs, Salesforce, Marketo, 6Sense, Demandbase, Splash, Cvent, Pipeline Generation, Strategic Account Planning, Customer Marketing, Product Marketing, Vendor Management
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