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GlossGeniusGlossGeniusNew York, NY

Growth Lead

Leads the strategy, team, budget, and AI-powered autonomous account-based marketing engine for a high-growth technology company. The role requires 5+ years of B2B growth experience, team management, budget ownership, and strong Sales and RevOps alignment.

165k – 190k/yr
On-site8+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the autonomous outbound engine across segments, including account selection and segmentation, messaging, channel mix, Sales handoff, and success metrics.
  • Lead, coach, and grow the existing team, including hiring decisions and operating standards.
  • Own budget and channel investment decisions, defending tradeoffs with data.
  • Design and deploy AI-powered campaign workflows that scale personalization across target accounts using relevant data and signals.
  • Execute integrated multi-channel campaigns across outbound email, direct mail, and digital, tailored to key personas, funnel stages, and customer segments.
  • Run structured A/B tests, build a learning agenda, and translate results into strategic decisions.
  • Partner with Sales, RevOps, and Product Marketing leadership on account targeting, campaign strategy, and pipeline metrics.

Requirements

  • 5+ years of B2B demand generation or growth experience at a high-growth technology company.
  • At least 2 years managing and developing a team.
  • Experience owning budget or investment decisions for a growth function.
  • Proven experience building AI-powered GTM workflows from scratch using tools such as Clay or similar platforms.
  • Experience automating prospecting, personalizing outreach at scale, or surfacing intent signals.
  • Ability to build without a defined playbook and create structure from ambiguity.
  • Fluency in segmentation, intent signal interpretation, and account prioritization.
  • Proven leadership-level alignment with Sales and RevOps, treating pipeline as a shared metric.
  • Must be commutable to the NYC headquarters and work in person 3–4 days per week, including Tuesdays and Thursdays.

Compensation & Benefits

  • Base salary: $165,000–$190,000, plus equity and benefits.
  • Health and dental insurance effective on the first day of employment.
  • Flexible PTO.
  • In-office lunch twice per week and late-night dinner stipends for NYC and SF employees.
  • Access to Wellhub wellness benefits.
  • Annual professional development stipend.
  • $5,000 five-year recharge bonus for high performers.
  • 401(k) contributions available from the first day of employment.
  • Dependent Care FSA.
  • Paid parental leave.
  • Fertility and adoption benefits through Carrot and Kindbody.

Skills

b2b demand generationAccount-Based MarketingClayAI WorkflowsSalesforcesegmentationintent signalsA/B Testingoutbound emaildirect maildigital campaignsrevopsProduct MarketingProspectingpipeline metrics
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