SEO Manager

What You’ll Do

SEO/AEO Strategy & Revenue-Focused Execution

• Develop and execute an SEO and Answer Engine Optimization (AEO) strategy aligned to PLG and SLG revenue goals.
• Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals — not just search volume.
• Ensure organic search strategy is tightly connected to global GTM priorities and campaign themes.
• Stay ahead of the evolving search landscape, including AI-generated answers, LLM-based discovery, and zero-click search behavior.

Integrated Campaign & Content Orchestration

• Collaborate with content, product marketing, and demand generation teams to execute multi-channel programs that amplify organic reach, including:
  • SEO-driven content and landing pages
  • Technical documentation and developer-focused search assets
  • AEO-optimized content structured for AI answer surfaces
  • Always-on content programs tied to product and campaign priorities
• Ensure organic content supports the full funnel — from first discovery to deal acceleration.

PLG & SLG Pipeline Contribution

• Own the connection between organic traffic and revenue outcomes:
  • Map high-intent search journeys to product signup and activation flows
  • Identify and close gaps between organic acquisition and enterprise pipeline contribution
  • Surface organic engagement signals to sales and SDR teams for account prioritization
• Act as a strategic partner to both growth and sales — not just a traffic driver.

Technical SEO & Site Health

• Own technical SEO execution across Postman's web properties, including:
  • Site architecture, crawlability, and indexation
  • Core Web Vitals and page experience optimization
  • Structured data and schema markup for enhanced and AI-driven search surfaces
• Partner with engineering and web teams to prioritize and ship technical improvements that protect and grow organic performance.

Audience & Market Intelligence

• Deeply understand Postman's key audiences — developers, product teams, and enterprise buyers — and how each searches for solutions.
• Provide ongoing insight to global teams on search trends, evolving SERP behavior, AI answer surface dynamics, and competitive positioning.
• Ensure Postman's organic presence resonates across the full buyer spectrum, from individual developers to enterprise decision-makers.

Performance & Revenue Accountability

• Own KPIs tied to organic pipeline contribution, PLG signups, and SLG-influenced revenue — not just sessions or rankings.
• Track and report on the full organic funnel: discovery → engagement → conversion → revenue impact.
• Partner with Marketing Analytics to model organic attribution and continuously improve measurement.
• Maintain clear visibility into how SEO/AEO contributes to Postman's revenue goals.

About You

Experience

• 6–10+ years in SEO, organic growth, or content marketing in B2B SaaS.
• Proven track record of connecting organic search to pipeline and revenue — not just traffic metrics.
• Experience with both PLG and SLG go-to-market models.
• Familiarity with AEO, AI search surfaces, and the evolving role of LLMs in buyer discovery.
• Strong background in technical SEO and working cross-functionally with engineering and content teams.

Skills & Approach

• Thinks in terms of pipeline, accounts, and revenue — not just rankings or sessions.
• Deep understanding of search intent mapping across the full B2B funnel.
• Comfortable operating across strategy and hands-on execution.
• Data-driven, with a clear view of what drives performance and how to measure it accurately.
• Able to simplify complexity, prioritize ruthlessly, and execute with focus.

Compensation

The reasonably estimated base salary for this role ranges from $161,500 - $180,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.