Sr. Growth Marketing Manager, Paid Social

What You'll Do

• Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving incremental growth.
• Lead experimentation and measurement: Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks.
• Plan and manage new product testing: Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches.
• Collaborate cross-functionally: Work closely with Analytics, Creative, and Product teams to ensure alignment of marketing efforts with business goals and objectives.
• Drive creative testing and insights: Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels.
• Accelerate agentic workflows: Iterate on AI workflows to surface performance insights faster. Experience with creating agents/sub-agents is a strong plus.

What We're Looking For

• 4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
• Proven experience in executing and optimizing campaigns across Paid Social and Programmatic channels.
• Strong analytical skills (incrementality testing, MMM, marginal CAC, etc.) with the ability to interpret data and make informed decisions to improve performance.
• Deep experience with mobile attribution and MMPs.
• Ability to balance strategic thinking with hands-on execution.
• Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
• Adept at presenting performance insights and strategies to cross-functional teams and senior leadership.
• A proactive, self-driven attitude to constantly test ideas and build new processes.
• A genuine interest in helping build a financial system that works for everyone.

Compensation: US base salary range $162,849 - $199,037 + equity + benefits.