Sr. Growth Marketing Manager, Paid Social
Leads paid social campaigns on Meta, TikTok, Reddit, Snap, and programmatic channels to drive user acquisition. Owns experimentation, optimization, mobile attribution, incrementality testing, and AI workflows. Requires 4+ years growth marketing experience.
About the job
What You'll Do
- Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving incremental growth.
- Lead experimentation and measurement: Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks.
- Plan and manage new product testing: Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches.
- Collaborate cross-functionally: Work closely with Analytics, Creative, and Product teams to ensure alignment of marketing efforts with business goals and objectives.
- Drive creative testing and insights: Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels.
- Accelerate agentic workflows: Iterate on AI workflows to surface performance insights faster. Experience with creating agents/sub-agents is a strong plus.
What We're Looking For
- 4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
- Proven experience in executing and optimizing campaigns across Paid Social and Programmatic channels.
- Strong analytical skills (incrementality testing, MMM, marginal CAC, etc.) with the ability to interpret data and make informed decisions to improve performance.
- Deep experience with mobile attribution and MMPs.
- Ability to balance strategic thinking with hands-on execution.
- Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
- Adept at presenting performance insights and strategies to cross-functional teams and senior leadership.
- A proactive, self-driven attitude to constantly test ideas and build new processes.
- A genuine interest in helping build a financial system that works for everyone.
Compensation: US base salary range $162,849 - $199,037 + equity + benefits.
Skills
Meta Ads, Tiktok Ads, Reddit Ads, Snap Ads, Programmatic Advertising, Mobile Attribution, Mmps, Incrementality Testing, Mmm, Marginal Cac, AI Workflows
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