Senior Demand Generation Manager

Responsibilities

• Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting.
• Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to improve budget allocation.
• Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting.
• Optimize landing pages, forms, copy, and other lead-generation surfaces through continuous testing with content and creative teams.
• Own lifecycle, nurture, and lead-generation email strategy, including segmentation, messaging, automation, and qualified-lead handoff to Sales.
• Test new acquisition channels and tactics, identifying which experiments should scale and which should be discontinued.

Requirements

• 1–3+ years of experience in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets.
• Revenue-minded and analytical, focused on qualified pipeline and channel economics rather than vanity metrics.
• Hands-on experience moving between campaign strategy and execution, including budget allocation, email writing, and landing-page optimization.
• Experience with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, directly or through external partners.
• Highly organized and systems-oriented, with the ability to coordinate multiple channels, campaigns, and partners.
• Customer-focused, curious, experimental, and comfortable using data to scale successful tactics.
• Strong alignment with the company’s core values.

Compensation & Benefits

• Salary within the posted band, commensurate with experience.
• Competitive base salary plus bonus.
• Equity or stock options.
• Medical, dental, and vision insurance.
• 401(k) program.
• Flexible paid time off.