Organic Growth Lead

Responsibilities

• Own the organic growth strategy, including the SEO/AEO roadmap, topic and keyword strategy, and editorial calendar.
• Research, write, publish, and optimize SEO/AEO content across blogs, website pages, in-app copy, and guides.
• Drive technical and on-page SEO in partnership with engineering, including site architecture, structured data and schema markup, crawlability, and Core Web Vitals.
• Use Google Search Console, GA4, Ahrefs or SEMrush, and related tools to track rankings, traffic, and answer-engine citations.
• Translate briefs, insights, and product requirements into compelling, on-brand copy.
• Maintain brand voice and consistency across touchpoints.
• Use AI tools for ideation, drafting, and optimization while ensuring quality, compliance, and brand integrity.
• Analyze performance and optimize content to improve engagement, acquisition, and conversion.
• Collaborate with design, growth marketing, product marketing, research, data, engineering, social media, compliance, and product teams.

Requirements

• 7+ years of experience managing content marketing in a B2C environment.
• Proven writing and editing skills across multiple formats.
• Fluency in SEO content best practices.
• Hands-on experience with SEO and analytics tools, including Google Search Console, GA4, Ahrefs, SEMrush, Moz, or Screaming Frog.
• Track record of measurable organic growth, such as traffic, ranking, or share-of-voice gains.
• Familiarity with AEO/GEO practices, including structured data and optimization for AI-generated answers.
• Comfort using AI tools for ideation, drafting, and optimization.
• Exceptional attention to detail and experience refining AI-generated content for clarity, compliance, style consistency, and brand integrity.
• Strong strategic thinking and hands-on execution skills.
• Ability to work effectively in fast-paced, dynamic environments.

Nice to Have

• Experience in fintech, financial wellness, or adjacent industries.

Compensation and Benefits

• Annual base salary of $170,000–$190,000.
• Bonus and equity program eligibility may be available.
• Company-paid medical, dental, and vision coverage for employees and dependents from the first day.
• Up to $100 per month in fitness reimbursement or complimentary LifeTime Fitness or Equinox membership.
• 401(k) with a 3.5% match and immediate vesting.
• Meal program for lunch and dinner.
• Pre-tax benefits, including a $1,000 HSA match.
• Life and accidental insurance.
• Flexible paid time off.
• Expected to work in the office five days per week, with flexibility for occasional remote work or adjusted schedules.