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FivetranFivetranOakland, CA

Organic Growth Lead

Lead content-driven AEO/SEO strategy to grow organic traffic, visibility, and pipeline across search engines and AI/LLM platforms. Requires strong technical SEO expertise, content creation experience, analytical skills, and the ability to influence cross-functional teams while managing agency relationships.

163k – 203k/yr
On-site5+ YOEGrowth Marketing

About the role

What You'll Do

  • Own our content-led AEO/SEO strategy, defining the prompts, topics, formats, and ecosystems that drive measurable growth in traffic, visibility, and pipeline
  • Identify and prioritize high-impact content opportunities across product areas, influencing cross-functional teams to bring that content to life
  • Map and optimize our presence across the full ecosystem of LLM-ingested content, including YouTube, Reddit, and review sites, to improve AI-driven discoverability
  • Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
  • Own technical execution — site architecture, crawlability, structured data, and page performance — partnering with web development teams to ensure content is effectively surfaced, indexed, and performant
  • Build net new and repurposed content workflows, leveraging AI tools to accelerate scale and time to production
  • Lead the relationship with our agency, setting the brief, holding the work to a high bar, and course-correcting as the search landscape shifts
  • Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities
  • Track and report on organic performance (both SEO and AEO), translating traffic, visibility, and pipeline data into a clear narrative for leadership

Skills We Are Looking For

  • A proven track record of growing qualified organic traffic and visibility through content strategy and creation
  • A demonstrated point of view on modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery
  • Experience creating technical content across multiple platforms and channels (YouTube, social, review sites, etc)
  • Strong technical AEO/SEO fundamentals: site architecture, crawlability and indexation (including access for AI crawlers), structured data and schema markup, Core Web Vitals, and content formatting
  • Analytical mindset and comfortable pulling reports, diagnosing performance shifts, and quantifying opportunities
  • Hands-on experience using AEO/SEO tools such as Conductor and Profound to drive strategy
  • Hands-on experience managing an agency relationship

Technologies You Will Use

  • Profound and/or Conductor
  • Semrush
  • Google Search Console
  • Google Analytics (GA4)
  • Screaming Frog
  • Amplitude
  • Looker

Skills

SEOaeoContent Strategytechnical seoai crawlersstructured dataschema markupcore web vitalsconductorprofoundsemrushgoogle search consolescreaming frog

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