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Grow TherapyGrow TherapyNew York, NY

Senior Growth Manager, Strategic Partnerships

Senior Growth Manager responsible for building and scaling qualified lead generation and conversion across strategic partnerships (employers, PCPs). Owns paid channels, full-funnel optimization, new channel discovery, and cross-functional collaboration with Partnerships, Sales, Product, and Data to drive measurable growth outcomes.

161k – 197k/yr
Hybrid7+ YOEGrowth Marketing

About the role

What You Will Be Doing

  • Build the roadmap for generating qualified leads across strategic partner categories, including employers, primary care physicians, and other partnership types.
  • Manage paid channels end to end—planning, execution, budget pacing, and optimization against efficiency and volume targets.
  • Own the conversion funnel across every stage, from first touch to qualified lead, and drive continuous improvement in conversion rates and experience.
  • Identify, test, and scale new growth channels to expand reach and improve efficiency.
  • Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization.
  • Build and own growth measurement and data that ensure strategic goal-setting, in partnership with Data and Finance, including funnel analytics, CAC, lead quality, and attribution mapping.
  • Collaborate deeply with Partnerships and Sales to align on target audiences, prioritization, lead quality, and optimizations.
  • Evaluate channel-level and funnel-level insights to guide optimization, investment decisions, and resource allocation.
  • Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results that all of Partnerships can leverage.
  • Stay current with growth trends, channel shifts, and platform capabilities to identify new opportunities for scale and efficiency.

You Will Be a Good Fit If You Have

  • 7+ years of experience in growth marketing, demand gen, or performance marketing, ideally within a consumer marketplace. Account-based experience is a plus.
  • A proven track record of building and scaling lead-generation funnels that drive measurable business outcomes.
  • Demonstrated expertise managing paid channels and optimizing multi-stage conversion funnels against scale and efficiency goals.
  • Experience identifying and building new growth channels from the ground up.
  • Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
  • Experience partnering closely with partnerships, sales, product, and data teams to ship against shared goals.
  • A genuine obsession with the customer and a habit of grounding every decision in customer behavior and needs.
  • A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence.
  • Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
  • A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.
  • A relentless focus on measurable impact and driving real, measurable business growth.

Compensation & Benefits

  • Base compensation range: $161,000–$197,000 USD annually.
  • Comprehensive health coverage: medical, dental, vision, life, and disability.
  • Up to 18 weeks parental leave and new child stipend.
  • 401(k) program and equity opportunities.
  • Stipends for home office setup, meals, and professional development.
  • Flexible PTO, 12 paid holidays, and winter break week.
  • No-cost access to therapy, wellness apps, and flexible self-care hours.
  • Additional perks including pet insurance, commuter benefits, and global travel assistance.

Skills

Growth MarketingDemand GenerationPerformance Marketingpaid channelsconversion funnel optimizationLead Generationfunnel analyticscacattribution mappingexperiment frameworksData AnalysisPartnerships
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