Senior Director, Global B2B Marketing

Responsibilities

Global B2B marketing strategy and operating model

• Set the global marketing strategy for Lyft’s B2B platform across North America and international rideshare and taxi partner brands.
• Orchestrate marketing to administrators across government, healthcare, B2B, automotive, transit, and business travel as the unified invoicing and billing platform develops.
• Establish planning cycles, budget allocation, reporting cadences, and centralized-versus-local operating guidelines for multiple brands and markets.

Marketing tooling and systems

• Own the global B2B marketing technology stack, including CRM, marketing automation, campaign and content management, and reporting infrastructure.
• Build dashboards providing a unified view of pipeline, MQLs, SQLs, spend, ROI, and performance across brands.
• Partner with data, analytics, and engineering teams to integrate brand-level systems and prioritize reporting improvements.
• Evaluate vendors and platforms for scalability, cost, and integration complexity.

Vertical go-to-market

• Lead an audience-first go-to-market model beginning with Healthcare and Non-Emergency Medical Transportation (NEMT), then expanding to Automotive, Universities, Hospitality, and Events.
• Direct multichannel tentpole programs spanning digital, live events, paid media, social, and press.
• Maintain a thought leadership agenda using original research and industry points of view.

Cross-functional partnership and team leadership

• Partner with sales on account-based marketing for priority accounts and own the funnel from demand generation through lead qualification and sales handoff.
• Build partnerships with sales, marketing, operations, finance, product, agencies, and technology partners across the global portfolio.
• Lead and develop a global matrixed team with direct and dotted-line reports.
• Manage marketing and creative agencies and build co-marketing programs with external partners.
• Ensure programs comply with applicable regulatory and industry marketing requirements, including healthcare compliance.

Measurement and prioritization

• Define program success metrics and report pipeline influence, conversion, and ROI consistently across brands and regions.
• Use data-driven prioritization to allocate investment across global initiatives.

Requirements

• 15+ years of B2B or enterprise marketing experience, including at least 5 years leading marketing across multiple markets, regions, and brands.
• Experience selecting, implementing, and scaling marketing technology across multiple business units or brands.
• Experience building marketing operating models, planning processes, governance, and reporting systems.
• Experience designing and running large, multichannel programs tied to measurable pipeline or revenue impact.
• Experience managing marketing or creative agencies and developing co-marketing programs.
• Executive presence and ability to align cross-functional leaders who do not report to you.
• Familiarity with marketing compliance in regulated industries; healthcare experience is strongly preferred.
• Experience using artificial intelligence to automate marketing workflows and accelerate program execution.
• Hands-on Salesforce or comparable CRM experience, including configuring objects, reports, and dashboards.
• Experience with HubSpot, Marketo, or similar marketing automation platforms, including campaign setup, lead scoring, and CRM integration.
• Familiarity with Looker, Tableau, or Power BI for pipeline and spend reporting.
• SQL proficiency sufficient to query data, validate reports, and collaborate with data engineers.
• Experience with Workato or similar data integration and workflow automation platforms.
• Experience writing or reviewing systems requirements documents.
• Familiarity with data governance, source-of-truth management, data ownership, and deduplication.

Benefits

• Medical, dental, and vision insurance options.
• Mental health benefits.
• Family-building benefits.
• Child care and pet benefits.
• 401(k) plan.
• Paid holidays and paid time off.
• Paid parental leave.