Performance Marketing
Performance marketer to own paid acquisition strategy and execution across Google, LinkedIn and other channels for B2B enterprise AI startup. Hands-on IC role focused on campaign optimization, testing, attribution, creative, and scaling spend; path to building and managing a team.
About the job
What You’ll Do
- Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
- Own campaign planning, budget allocation, optimization, and reporting end-to-end
- Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
- Partner with design and content to build high-converting ad creative and landing pages
- Set up and maintain tracking, attribution, and performance dashboards
- Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
- Test and scale new channels as audience and go-to-market motion evolve
- Lay the groundwork for a performance marketing team as budget and scope grow; hire and manage that team over time
Must Have
- 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
- Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
- Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
- Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
- Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
- Good taste and basic design skills; leverage AI tools to move 10x faster
Nice to Have
- Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers
- Experience scaling paid channels from early traction to meaningful, repeatable spend
- Prior experience building and managing a performance marketing team
- Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)
Skills
Performance Marketing, Google Ads, Linkedin Ads, Meta Ads, Attribution, Tracking, Experimentation, Roas, Cac, HubSpot, Salesforce, Google Analytics
Similar jobs
Performance Marketing jobs
Fetch
United States
Leads search-focused performance marketing and mobile user acquisition across Apple and Google ecosystems, managing campaigns, experimentation, creative testing, analytics, budgets, and forecasting. Requires 5+ years of performance marketing experience and expert knowledge of Apple Search Ads and Google Ads.
Genius AI
New York, NY
Owns paid-channel creative for Meta and other performance channels, developing and optimizing static and motion concepts from ad through landing page. Requires 3+ years of performance or digital design experience, strong direct-response expertise, AI-enabled workflows, and data-driven creative iteration.
Replit
Foster City, CA
Own Replit’s paid media program by directing external agencies, challenging cross-channel plans, stewarding multi-million-dollar budgets, and translating campaign performance into leadership decisions. The role requires 5+ years of media strategy experience, strong measurement expertise, analytical skills, and cross-functional stakeholder management.
Suno
New York, NY
Own global paid search acquisition strategy and performance across Google, Microsoft, and Apple platforms, managing large budgets, testing campaigns, and optimizing conversion and subscription KPIs. Requires 4+ years of SEM experience, international campaign expertise, and strong analytical and cross-functional skills.
Juicebox
San Francisco, CA
Own and scale paid search acquisition across Google, Bing, OpenAI/ChatGPT, and emerging AI-native platforms. The role requires 4–7 years of growth or performance marketing experience, hands-on Google Ads expertise, strong analytics, and experience managing large budgets.