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HappyRobotHappyRobotSan Francisco, CA

Performance Marketing

Performance marketer to own paid acquisition strategy and execution across Google, LinkedIn and other channels for B2B enterprise AI startup. Hands-on IC role focused on campaign optimization, testing, attribution, creative, and scaling spend; path to building and managing a team.

120k – 180k
Hybrid4+ YOEPerformance Marketing

About the role

What You’ll Do

  • Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
  • Own campaign planning, budget allocation, optimization, and reporting end-to-end
  • Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
  • Partner with design and content to build high-converting ad creative and landing pages
  • Set up and maintain tracking, attribution, and performance dashboards
  • Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
  • Test and scale new channels as audience and go-to-market motion evolve
  • Lay the groundwork for a performance marketing team as budget and scope grow; hire and manage that team over time

Must Have

  • 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
  • Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
  • Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
  • Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
  • Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
  • Good taste and basic design skills; leverage AI tools to move 10x faster

Nice to Have

  • Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers
  • Experience scaling paid channels from early traction to meaningful, repeatable spend
  • Prior experience building and managing a performance marketing team
  • Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)

Skills

Performance MarketingGoogle AdsLinkedin AdsMeta AdsAttributionTrackingExperimentationRoasCacHubSpotSalesforceGoogle Analytics

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